Honda to pour $20M into a fresh motorcycle manufacturing facility in Turkey
Honda to Build New Motorcycle Factory in Turkey, Boosting Global Sales
Japanese automotive giant Honda Motor has announced plans to invest TL 760 million ($20 million USD) in building a new motorcycle factory in Turkey. The factory, scheduled to begin operations in mid-2026, is part of Honda's global expansion strategy and aims to support growth in the motorcycle market and boost global motorcycle sales.
Located in the Aliağa district of western Izmir, the new factory will cover an area of 100,000 square meters and initially produce 100,000 motorcycles annually. Honda plans to double the plant's capacity to 200,000 units in the future, creating approximately 300 jobs.
The decision to build the factory was made due to the significant growth in the Turkish motorcycle market following the COVID-19 pandemic. Honda attributed the increase in demand for personal transportation and commercial use, such as delivery services, as the reason for the growth.
While specific data on Honda's motorcycle sales growth in Turkey after COVID-19 is not readily available, several possible factors could have contributed to this growth. These include increased demand for personal transportation due to health concerns, economic recovery and stimulus measures, supply chain normalization, growing interest in fuel-efficient and affordable mobility, and brand strength and product offerings.
If Turkey's motorcycle market followed similar patterns to those seen in other countries post-COVID, these factors likely played a role in Honda's sales increase. The new factory is being built to tap into Türkiye's rapidly growing two-wheeler market, with Honda Türkiye setting a new sales record in 2024, with annual sales reaching 162,000 motorcycles.
The factory's construction is a significant step in Honda's global expansion strategy, further solidifying its position in the motorcycle market. With the new factory, Honda plans to significantly boost its regional production capacity, contributing to its goal of boosting global motorcycle sales.
The new factory in Turkey, part of Honda's global expansion strategy, will be a testament to the company's commitment to tapping into the rapidly growing two-wheeler market. With the latest technology at its disposal, the factory is set to produce motorcycles, aiming to double its initial production capacity of 100,000 units annually.
The significant investment in this factory by Honda underscores their belief in the potential growth of the Turkish motorcycle market, driven by factors such as increased demand for personal transportation and the normalization of supply chains post-COVID-19.
