Industry Outlook Remains Optimistic According to AVIXA
Hangin' with AVIXA: The Skinny on Pro AV's Weather Forecast
Orlando, FL (June 16, 2025)-If you're after a weather analogy, the outlook for the Pro AV industry might as well be a sunny day with some clouds and a sprinkle of tariffs.
At InfoComm, AVIXA dished out the details during their annual Market Insights Lunch, a 90-minute deep dive into the economic trends shaping the Pro AV realm. Titled "The State of the Pro AV Industry: Convergence Square-Off!", the presentation was brought to you by Sean Wargo, VP of market insights, and Mike Sullivan-Trainor, senior industry analyst.
The lunch affair covered a broad spectrum of economic trends, delving into nuggets from AVIXA's Industry Outlook and Trends Analysis (IOTA) report, which charts the industry's trajectory for the next five years. The gist? A more moderate growth rate is in the forecast, thanks to uncertainty surrounding high interest rates, geopolitics, and sluggish economic performance. "Yep, tariffs are playing a part," Wargo confirmed.
Scene Stealers: InfoComm 2025, First Take
Even with a slower pace, the 2030 forecast is still looking at a $402 billion Pro AV market, expected to expand yearly at around 3.9%. Go-getters in developing markets such as the Middle East, Africa, and Asia-Pacific will drive growth, while established markets like North America and Europe will play catch-up.
Wargo foresees security and surveillance leading the pack in terms of growth, with live events reclaiming its spot in the limelight. Transformative tech trends, like AVoIP, AI, extended reality, and cloud and software migration, are becoming integral to the industry's fabric.
What's driving the party? According to Wargo, engines of growth are changing up. For instance, experiences are the new kingmakers, with spectacular AV production rooms for broadcast at the top of corporate, retail, and venue market segments wish lists.
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The Pro AV labor market remains taut, a condition that's held steady since 2022. Staffing and skilled labor remain pressing issues, followed by product equipment costs and the larger economic picture.
Despite hurdles like tariffs and labor costs, Sullivan-Trainor remains bullish about the Pro AV industry's future. He shared that more than 80% of channel partners foresee growth each year, and 2025 will be no exception. The challenges might be tricky, but there's still work to be done.
Behind-the-Scenes: The Driving Forces of Pro AV's Hot Streak
Officially recognized as a standalone sector or not, sizing up the Pro AV industry involves considering its key components and related markets, such as volumetric video, video conferencing devices, livestreaming, and audio production:
- Volumetric Video: This stimulating segment is expected to explode, with a valuation of USD 2.55 billion in 2024 and a projected worth of USD 10.29 billion by 2030[1]. The explosive growth is due to surging demand for immersive, interactive 3D content and increased adoption across sectors such as entertainment, education, and enterprise.
- Video Conferencing Devices: This segment is projected to surpass $8 billion by 2029, growing from $3.8 billion in 2024 at a burgeoning 5-year CAGR of 16.4%[3]. The growth is fueled by the accelerating shift to hybrid work, advances in AI, and the burgeoning need for top-notch collaboration tools.
- Livestreaming Entertainment: The livestreaming market is another high-growth sector, anticipated to skyrocket from $1.0 billion in 2024 to $3.4 billion by 2030[4]. The upward momentum reflects the rising appetite for real-time, interactive content.
- Audio Production: The US audio production studios market is expected to sustain its upward trajectory, with a revenue of $1.8 billion in 2025 and further gains anticipated through 2030[2]. The growth is underpinned by ongoing demand for high-quality audio content and technological innovation.
The growth of the Pro AV industry is driven by rapid technological advancements, soaring consumer demand for immersive experiences, the enduring shift toward hybrid work, and the integration of AI and data-driven solutions[1][3][4], as shown in the table below:
| Segment | 2024 Market Size | Projected Market (2030/2029) | CAGR/Notes ||---------------------------|-----------------|------------------------------|-----------------------------|| Volumetric Video | $2.55B | $10.29B (2030) | 26.18% CAGR || Video Conferencing Devices| $3.8B | ~$8B+ (2029, >double) | 16.4% 5-year CAGR || Livestreaming Entertainment| $1.0B | $3.4B (2030) | High growth || Audio Production (US) | $1.8B (2025) | Continued growth | Steady, tech-driven growth |
In the Pro AV industry, technology trends such as AV over IP, artificial intelligence, extended reality, and cloud and software migration are becoming increasingly integral (Integral technology trends). Furthermore, the finance sector predicts a yearly growth of about 3.9% for the Pro AV market, reaching $402 billion by 2030, with emerging markets like the Middle East, Africa, and Asia-Pacific driving this expansion (Finance forecast for the Pro AV market).
