Inexpensive Timepiece from MB&F, the M.A.D.2 Watch, Embraces Turntable-Inspired Aesthetic
Introducing the MB&F M.A.D.2 Watch: A Horological Secret with a Vinyl Turntable Inspiration
In the world of luxury watchmaking, the MB&F M.A.D.2 watch stands out as a unique and accessible timepiece. Launched in 2025, this limited-edition watch boasts a 42mm stainless steel pebble-shaped case with a sapphire crystal and an orange or green dial inspired by vinyl turntables.
The M.A.D.2 features a novel jumping hour and dragging minutes complication, where two discs resembling turntables indicate the time. The exposed full-size self-winding rotor mimics a Technics SL-1200 turntable’s stroboscopic band with holes filled with SuperLumiNova. The watch comes with high-end pistachio or grey leather straps secured by a stainless steel double folding clasp engraved like the crown. It is water-resistant to 3 ATM and delivered as a complete set with box and papers.
Design and Collaboration
The M.A.D.2 appears more conventional than the avant-garde M.A.D.1 but highlights significant technical advancements. It is not exclusively designed by Max Büsser, with Eric Giroud, a renowned watch designer who has worked on models from Mido, Tissot, and Vacheron Constantin, contributing to its creation. The dial design references vinyl records and turntables, with two floating discs acting as indicators, unlike the M.A.D.1’s more experimental aesthetic and simpler time display. The case finishing and strap quality are described as extremely high-end and refined compared to the previous edition.
Pricing and Availability
As a boutique-limited edition released in 2025, the M.A.D.2 is rare and available through select channels. Exact pricing is not explicitly stated, but it is positioned as offering considerable watchmaking value for its price, implying it is more affordable than typical MB&F mainline watches. On April 1 at 2pm CET, the M.A.D.2 will be available via a raffle. An orange-dial version of the M.A.D.2 will be made exclusively for MB&F's Tribe and Friends.
Comparison with Other MB&F Watches
Compared to other MB&F watches, which are often complex, sculptural, and haute horology masterpieces, the M.A.D.2 balances technical intrigue with accessibility. It uses a steel case rather than precious metals and focuses on functional artistic storytelling rather than pure avant-garde sculpture. The M.A.D.2 is the sequel to the M.A.D.1 and is part of a fully-formed sub-brand of MB&F.
The M.A.D.2 is a departure from the complex and unconventional mechanical creations that MB&F is known for, offering a more affordable alternative. The watch's movement is held in place by lumed stop pins around the perimeter. The M.A.D.2 is powered by a Swiss-made La Joux-Perret G101 automatic movement with a 64-hour power reserve and a 4-Hz beat rate. The dial of the M.A.D.2 is green, and underneath it, black grooves are reminiscent of grooves on a vinyl record.
In conclusion, the MB&F M.A.D.2 watch offers a fresh take on horology, blending a minimalist yet striking design inspired by DJ turntables with a unique jumping hour and dragging minutes complication. Its accessibility and affordable price point make it an attractive option for watch enthusiasts seeking a piece of MB&F's creativity without breaking the bank.
- The M.A.D.2 watch, with its design inspired by turntables, showcases a blend of style and technology, integrating a minimalist design with a unique jumping hour and dragging minutes complication.
- The collaboration between Max Büsser and Eric Giroud on the creation of the M.A.D.2 watch has resulted in a collection of watches that not only showcases various gadgets, but also reflects the integration of technology within its design.
