International Design Company, Wolff Olins, Elevates Emma Barratt to Globally Acclaimed Executive Creative Director Position
Emma Barratt Rises to Global Executive Creative Director at Wolff Olins
Emma Barratt, a creative powerhouse with humble beginnings on a council estate in Salford, has been promoted to the role of Global Executive Creative Director at Wolff Olins. In her new role, she will be pushing the boundaries of brand-led experiences, reporting to chief executive Sairah Ashman [1].
Barratt's journey in the creative and branding industry has been marked by overcoming challenges such as imposter syndrome and class bias, and breaking through traditional barriers [1][2][3][4]. Her professional trajectory began at several prestigious agencies, including Rufus Leonard, Moving Brands, Saatchi & Saatchi, and Pentagram, where she honed her skills in creative leadership and brand strategy across diverse industries [1][2][3].
At Wolff Olins, Barratt has worked with major corporate clients and tech companies such as Alibaba, Google, Huawei, and Uber, contributing to their branding and creative work [4]. Her focus has been on shaping compelling brand stories and digital experiences critical to consumer engagement and growth.
In her new role, Barratt will lead global creative initiatives, focusing on designing brand journeys that deeply connect with digital-savvy consumers. She is seen as a visionary leader in creative strategy, integrating digital influencers, online communities, e-commerce platforms, and employee engagement into cohesive brand experiences [4].
Barratt is also active as a speaker, jury member at major creative festivals, and mentor, sharing insights about the future of creativity and innovation. She believes that AI will enhance scale and efficiency while pushing creative boundaries [4].
Barratt joined Wolff Olins as Creative Director in 2017 and will join the leadership team. Her responsibilities include growing and evolving the business, and she will be based in London. The announcement of her promotion explains her tasks, which involve the delivery of brand and experience design projects [1]. However, her new role does not involve any specific client mentioned in the previous facts.
References:
[1] The Drum, (2022). Emma Barratt appointed Global Executive Creative Director at Wolff Olins. [online] Available at: https://www.thedrum.com/news/2022/03/23/emma-barratt-appointed-global-executive-creative-director-wolff-olins
[2] Creative Boom, (2022). Emma Barratt: From a council estate to global creative director. [online] Available at: https://www.creativeboom.com/features/emma-barratt-global-creative-director-wolff-olins/
[3] It's Nice That, (2022). Emma Barratt on overcoming imposter syndrome and breaking through class barriers. [online] Available at: https://www.itsnicethat.com/features/emma-barratt-imposter-syndrome-class-barriers-0922
[4] Campaign Live, (2022). Emma Barratt on the future of creativity and innovation. [online] Available at: https://www.campaignlive.co.uk/article/emma-barratt-future-creativity-innovation/1694675
In her new role as Global Executive Creative Director at Wolff Olins, Emma Barratt will continue to work with various industries, including finance, technology, and business, to create compelling brand stories and digital experiences. Due to her expertise in integrating digital influencers, online communities, e-commerce platforms, and employee engagement into cohesive brand experiences, she is also anticipating the role of AI in enhancing creativity and innovation.
