International Organization BeautifulBeast Expands Across Cultures, Now Operating in Dallas and Miami
New Cross-Cultural Marketing Agency BeautifulBeast Launches
A new advertising agency, BeautifulBeast, was launched on Feb. 15, with a focus on cross-cultural marketing. The agency was founded by three veteran advertising executives who previously worked at the multicultural agency Lerma.
BeautifulBeast aims to authentically connect brands to diverse audiences, particularly multicultural and Gen Z consumers. The agency's approach emphasizes culturally relevant storytelling and promoting inclusivity in brand narratives.
The agency's hubs are located in Dallas and Miami, positioning itself as an agency that can adapt to the changing needs of modern clients. BeautifulBeast seeks to offer full solutions to a team and provide clients with a flexible and nimble approach.
According to Aldo Quevedo, the CEO and creative chairman of BeautifulBeast, the pandemic has demonstrated the need for change. The agency's business model has been influenced by the pandemic, reflecting a shift towards more flexible and agile operations.
Lerma spun off from The Richards Group, and the founders of BeautifulBeast bring a wealth of experience from their previous roles at Lerma. The new agency aims to take advantage of the growth in cross-cultural marketing and provide clients with innovative and effective marketing solutions.
BeautifulBeast is a newly established agency, but it is already making waves in the advertising industry. With its focus on cross-cultural marketing and its flexible and nimble approach, it is well-positioned to meet the needs of clients in today's rapidly changing market.
If you are looking for a marketing agency that can help you connect with diverse audiences and tell your brand story in a culturally relevant way, then BeautifulBeast may be the right choice for you.
- BeautifulBeast, having leveraged the growth in cross-cultural marketing influenced by the pandemic, aims to provide innovative and effective finance solutions to clients, positioning itself as a reliable partner for businesses seeking to adapt to diverse lifestyle trends in the technology-driven market.
- As part of its comprehensive approach to meeting clients' needs, BeautifulBeast employs culturally relevant storytelling and promotes inclusivity in brand narratives, providing full solutions for brands striving to authentically connect with multicultural and Gen Z consumers, thereby growing their business.
