Interview Questions for Neha Singh, the Creator and Leader of Obsess
Obsess, a leading technology company, is revolutionizing the way brands offer online shopping experiences. Their virtual stores provide a personalized and immersive shopping journey, allowing users to interact with brand avatars, try on products, speak with sales associates, and shop with friends.
Obsess applies learning from each new virtual store to deliver high-performing, data-driven online shopping experiences. The platform leverages virtual reality and 3D environments to build realistic, brand-specific virtual stores where personalization can occur dynamically.
The virtual stores created by Obsess use advanced personalization technologies to reflect each brand’s identity while enabling customers to engage deeply through customized storefronts, products, and recommendations. Personalization is a significant aspect of the Obsess-powered virtual stores, with users being guided by the avatar of the brand’s icon.
Some of the personalization strategies used by Obsess include custom avatars or virtual try-ons, dynamic catalogs and pricing, visual product configurators and 3D customization tools, and AI-driven product recommendations. These capabilities combine to deliver a unique, interactive shopping experience that feels highly personal and increases conversion and retention.
Obsess' proprietary VR technology enables brands to offer highly interactive, visual, and creative online shopping experiences. Some of the brands that have partnered with Obsess include Coach, Tommy Hilfiger, Dermalogica, NARS, Charlotte Tilbury, American Girl, Sam’s Club, Mary Kay, and Nayomi.
In the post-pandemic world, brands are expected to rethink their omnichannel strategy, aiming to provide a full brand experience across all digital channels, not just e-commerce. Success for Obsess is still measured by the success of their retail partners' virtual stores, with some clients achieving increased conversion rates, traffic, and average order value.
Neha Singh, CEO of Obsess, emphasizes the need for brands to create long-term, immersive AR/VR experiences that are integrated into their digital ecosystem, rather than viewing them as short-term digital content. She discussed the use of augmented and virtual reality (AR/VR) technologies by brands to enhance online shopping experiences.
Users in Obsess-powered virtual stores can interact with sales associates in real-time, creating a more personal shopping experience. The platform also captures real-time user interactions within their virtual stores, providing data on user behavior, traffic sources, device breakdown, average time spent, click-through rate, etc.
As consumer behaviors continue to change, brands are expected to evolve their selling strategies to meet consumers wherever and whenever they want to interact with the brand. Obsess-powered virtual stores allow users to shop the experience with their friends and family, creating a memorable and shareable moment. Some brands are even viewing their dot com as their new flagship, integrating AR/VR technology to establish virtual stores as a permanent part of their sites.
In summary, Obsess' approach to personalization in virtual stores involves using immersive 3D environments and AI-powered tools to tailor every aspect of the shopping journey—from the virtual layout and product presentation to customized offers and product configuration—thus enabling brands to engage customers on an individual level.
- Obsess, the innovator in technology, is revolutionizing the online shopping experience by offering personalized and immersive virtual stores, powered by artificial intelligence.
- The data captured from user interactions within Obsess' virtual stores helps in creating data-driven online shopping experiences, ensuring high performance.
- Companies in various industries such as finance, retail, and fashion like Coach, Tommy Hilfiger, and American Girl are partnering with Obsess to offer interactive and creative online shopping experiences using VR technology.
- In the future, Obsess expects brands to integrate AR/VR technologies into their digital ecosystem for long-term, immersive shopping experiences that increase conversion and retention rates.
- The possibility of shopping the experience with friends and family in Obsess-powered virtual stores creates a memorable and shareable moment, making it a permanent part of brands' online presence.
