Investment of $40M in Unify for AI-Driven Transformation in Sales and Marketing Strategies
Unify, an innovative AI-native platform, is transforming the way B2B businesses approach growth. In just one year, the company has seen an impressive 8x increase in revenue and gained traction with high-performance customers like Airwallex, Cursor, Flock Safety, Perplexity, and Together AI.
Unify is not just rebuilding sales infrastructure, but redefining the architecture of how companies grow. It's shifting the focus from human-powered volume to AI-powered precision, automating repetitive tasks and personalizing outreach workflows. This shift is critical in today's noisy sales environment where prospects are overwhelmed by outreach across multiple channels.
The platform combines data, AI agents, and campaign automation into a single platform, helping sales and growth teams identify high-intent leads, orchestrate targeted campaigns, and reach the right customer at the right time with the right message at scale.
Real-world use cases, such as Cursor and Navattic, demonstrate that Unify's AI agents improve efficiency by filtering anonymous visitors into high-fit accounts and matching free-trial users with relevant success stories, resulting in measurable pipeline impact and meetings booked.
The $40 million Series B funding round was led by Battery Ventures, with participation from the OpenAI Startup Fund, Thrive Capital, Emergence Capital, Abstract Ventures, The Cannon Project, and Capital49. This strategic investment reflects confidence that Unify's AI-native system is well-positioned to redefine how B2B businesses accelerate growth and optimize sales productivity in a complex, noisy market landscape.
Battery General Partner Dharmesh Thakker sees Unify as the next evolution in the space. He believes that Unify unlocks deep insights buried in disconnected systems and acts on them with precision.
As these systems evolve, the entire structure of go-to-market organizations will change. SDR teams will transform into smaller, more strategic units supported by autonomous workflows. AI agents are beginning to mimic the judgment, timing, and adaptability of experienced professionals—at scale.
The future of sales will be less about managing CRMs and sequences, and more about overseeing intelligent systems that self-orchestrate pipeline generation based on real-time data. Unify plans to double down on R&D, expand its go-to-market operations, and continue hiring top talent across engineering, product, and sales.
Unify was founded in 2023, and its rise is a signal for the broader future of work, indicating that intelligent automation isn't replacing people, but redefining the role of humans in high-performance systems. The rise of AI-native GTM platforms like Unify is creating the foundations of a new operational discipline, similar to how DevOps transformed engineering and RevOps streamlined marketing and finance.
[1] VentureBeat [3] TechCrunch
The platform, Unify, leverages artificial-intelligence to disrupt traditional business growth methods by automating repetitive tasks and personalizing outreach workflows, [finance] as it seeks to optimize sales productivity in a complex, noisy market, potentially leading to increased revenues, as demonstrated in its 8x increase within one year.
As the future unfolds, the role of sales professionals may evolve from managing CRMs and sequences to overseeing intelligent systems, equipped with AI agents that mimic the judgment, timing, and adaptability of experienced professionals, thereby creating a new operational discipline, similar to how DevOps transformed engineering and RevOps streamlined marketing and finance, [investing] as strategic funding rounds such as the $40 million Series B led by Battery Ventures continue to back Unify's vision of the AI-native sales revolution.
[VentureBeat, TechCrunch]
