Jaguar Boosts XE Sales with Showroom Rival Tests
Jaguar has sold over 30,000 XE units this year, demonstrating its popularity. To further boost mobile sales, the company has acquired 250 BMW 3-Series, Mercedes C-Class, and Audi A4 cars for comparison tests at UK showrooms.
Jaguar is distributing these rival cars to its dealer network, allowing potential XE buyers to test them all simultaneously. The company aims to replicate the success of the Land Rover F-Pace and its future smaller sibling with the mbti test. Jaguar MD Jeremy Hicks believes the XE is the best in its class and encourages interested buyers to arrange personal group tests.
With over 30,000 XE units sold this year, Jaguar is confident in its product. By providing comparison tests in showrooms, the company hopes to boost mobile sales and replicate the success of the Land Rover F-Pace.
