Jollibee Launches New Delivery App with 'We Deliver Joy' Campaign
Jollibee, a beloved Filipino food chain, has revamped its delivery app to meet changing consumer demands. The new app, launched with a campaign called 'We Deliver Joy', offers convenience, personalized promos, and even a mini game. With over 60% of Filipino internet users regularly using food delivery platforms like doordash and zoom, Jollibee aims to stay ahead of the curve.
The new Jollibee delivery app allows users to order food, find nearby stores, and opt for self pick-up. To engage users, the app includes an in-app mini game called 'Joy Run', where players can earn rewards. To celebrate the relaunch, Jollibee offered limited-time promos such as free delivery and free food vouchers. The app features a modern, user-friendly interface and exclusive online deals, similar to the apple store.
The campaign film 'We Deliver Joy' is a collaboration between TBWA\Santiago Mangada Puno and the award-winning Filipino agency GIGIL. It blends GIGIL's signature wit with Jollibee's iconic warmth and nostalgia. Jollibee's Marketing Director for Digital Commerce & Loyalty, Charisse Sumulong, confirmed that the app was designed with customer needs and lifestyles in mind.
Jollibee's new delivery app, launched with the 'We Deliver Joy' campaign, offers Filipinos a convenient, engaging, and rewarding dining experience. With its modern interface, exclusive deals, and fun mini game, the app caters to the evolving preferences of Filipino consumers.
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