Kids' audio platform Yoto aims for YouTube-like status, distinguishing itself through one key aspect.
In the ever-evolving landscape of children's entertainment, Yoto, a popular audio player known for its simplicity and physical card-based content, has unveiled its Creator Programme. This innovative initiative aims to foster community engagement while maintaining the highest standards of content quality and safety.
The journey began with the launch of Yoto on Kickstarter in 2017, and since then, it has raised significant funding, reaching an impressive milestone of 500 million hours of total listening. Yoto's success is evident in its widespread adoption in households, where it has become a favourite for both children and parents.
Yoto's approach to user-generated content is a departure from platforms like YouTube, which often feature more open but less moderated user-generated content models. To ensure a safe and enjoyable experience for its users, Yoto has implemented a four-step process for content moderation in its Creator Programme.
1. Open Mic Section: Content creators are encouraged to first build a following in the Open Mic section of Yoto. This platform provides creators with feedback and visibility before they advance to the Creator Programme.
2. Registration and Review: To become part of the Creator Programme, creators must register and submit their content for review. All content is evaluated by Yoto's Creators community team to ensure quality and age suitability.
3. Guardrails for Quality Control: Yoto maintains strict control over what content is approved for production and sale as physical cards. This ensures that the content aligns with Yoto's standards and maintains parental trust.
4. Combination of Automated and Human Moderation: While specific details on the methods used for user-generated content moderation in the Creator Programme are not provided, Yoto generally employs a combination of automated and human moderation across its platforms.
Despite the open nature of the Creator Programme, as stated by Yoto's co-founder Filip Denker, "The playground is open to everyone now," there are measures in place to keep out undesirable content. Initially, creator content will be found on page two of the Yoto Card Store, and it will be gradually introduced to maintain quality and parental trust.
The Creators section of the Yoto Card Store allows regular people to create their own audio content and sell it as physical cards on the official Yoto Card Store. Content from independent creators, such as Truck Tunes, is being introduced gradually to ensure a seamless and safe experience for all users.
Yoto's strategy in hiring industry veterans, such as Jesse Dorogusker, previously of Spotify and Apple, underscores its commitment to maintaining the highest standards in content creation and user experience. With a diverse range of content from artists like Elton John, ABBA, and The Beatles, and stories from Roald Dahl, Disney, Julia Donaldson, JK Rowling, and many more, Yoto continues to set the bar high in children's entertainment.
In a world where parents are cautious about letting their children use services like YouTube due to concerns about inappropriate content, Yoto's Creator Programme offers a breath of fresh air, balancing community engagement with content quality and safety.
- Yoto unveiled its Creator Programme, an innovative initiative for community engagement, maintaining high content quality, and ensuring safety.
- In the Open Mic section, content creators can build a following, receive feedback, and gain visibility before joining the Creator Programme.
- To participate in the Creator Programme, creators must register and submit their content for review by Yoto's Creators community team.
- Yoto uses a combination of automated and human moderation to ensure only suitable content is approved for production and sale as physical cards.
- The company hires industry veterans, like Jesse Dorogusker from Spotify and Apple, to maintain high standards in content creation and user experience.
- With a diverse range of audio content from popular brands, artists, and authors, Yoto continues to dominate the children's entertainment landscape.
- By balancing community engagement with content quality and safety, Yoto's Creator Programme offers a safer alternative to services like YouTube for parents.
- The introduction of independent creators' content will be gradual, ensuring a seamless and safe experience for all users in the Yoto Card Store.
