KOTA Launches Brand Pulse Audit to Strengthen Business Brands
KOTA, a Creative Digital Agency based in Clerkenwell, London, introduces the Brand Pulse Audit, a comprehensive tool designed to identify gaps and strengthen businesses aiming to improve their search presence, as Google considers brand-related signals as key ranking factors.
The Brand Pulse Audit covers a wide range of aspects, including brand positioning, tone of voice, logo mark, fonts and colors, brand visuals and guidelines, and website copy. It helps uncover blind spots and ensures businesses are hitting the mark in these critical areas. By providing specific, tailored recommendations, the audit pinpoints high-impact areas to prioritize for business strengthening.
Common challenges when considering a rebrand include lack of clarity on business identity, inconsistent business elements, evolving customer expectations, internal bias and blind spots, and struggling to prioritize what to fix. Regular business audits are essential to keep the business strong and aligned with customer expectations. Most businesses have gaps that can prevent them from reaching their full potential, such as outdated logos, inconsistent tone of voice, or underwhelming fonts. The Brand Pulse Audit helps address these issues and enables businesses to set clear priorities for improvement.
Interested parties can contact KOTA at [email protected] to work with them on the Brand Pulse Audit. By utilizing this tool, businesses can sharpen their brand, improve their search presence, and ensure they are meeting customer service expectations. The Brand Pulse Audit has already been used by specific customer companies, with indications in internal case studies or project reports mentioning client names or logos.
