Luxury watchmaker TAG Heuer introduces its new Porsche Carrera Chronograph model.
Revamped Chronicle of TAG Heuer and Porsche's Bond
Two powerhouse brands, TAG Heuer and Porsche, unite in celebration of their shared devotion to competition and luxury craftsmanship. The alliance is immortalized by the extraordinary TAG Heuer Porsche Carrera Chronograph, a timepiece that honors their interwoven histories.
Trace back the epic narrative of these giants in the automotive and horology industries. Jack Heuer, scion of TAG Heuer's founder, created the Carrera chronograph in 1963, a watch tailored for racecar drivers. The union between these companies took an exciting turn when Jack Heuer struck a deal with racing driver Jo Siffert: he adorned his clothing and car with the TAG Heuer logo in exchange for selling the famed Monaco watches - named after the Monaco Grand Prix. This alliance was further boosted by Steve McQueen, who showcased the brands' countenance in the 1971 movie Le Mans. Their bonds deepened in the 1980s and 90s through the TAG-Turbo engine and competitions like the Porsche Carrera Cup and Supercup. The latest chapter in their story was penned in 2019, when Porsche established its Formula E team, naturally forging a partnership with TAG Heuer.
The TAG Heuer Carrera Porsche Chronograph is a masterpiece that's worth the anticipation. This exquisite watch is associated with Porsche's powerful engines, and the Carrera name was a fitting selection for this applauded timepiece, inspired by the legendary Carrera Panamericana race in Mexico. The design is a dazzling amalgamation of both brands' ethos, featuring Porsche's signature colors of red, black, and gray, as well as a striking font, and Arabic numerals that evoke the gauges on splendid Porsche sportscars. Thewatch dial sports an asphalt effect, a unique touch created especially for this exclusive masterpiece. Speed demons and precision lovers will appreciate the watch's power source, the in-house Calibre Heuer 02 manufacture movement, boasting a remarkable 80-hour reserve.
In 2021, TAG Heuer and Porsche join forces for a series of events: the Porsche Carrera Cup and Porsche TAG Heuer Esports Supercup competitions, the Porsche Golf Cup and the Porsche European Open, and the Porsche Tennis Grand Prix in Stuttgart, featuring the game's top female players. These collaborations represent the indestructible bonds cemented between the two brands over decades of camaraderie, epitomizing Jack Heuer's mantra: "Time doesn't halt. Why should we?"
The TAG Heuer Porsche Carrera Chronograph is priced at £4,850 and is available from the Tag Heuer website and watch specialists globally**.
Note: While TAG Heuer and Porsche share a strong motorsport heritage, there isn't a widely publicized direct partnership in the watchmaking or branding arena. The most significant link between the brands can be traced to the historical TAG-Porsche engine project for McLaren in Formula 1 racing, a collaboration that left an indelible mark on motorsport history. TAG Heuer and Porsche remain separate entities, each with their own unique motorsport and lifestyle ventures.
Sources:
- Wikipedia: TAG-Porsche
- Porsche Design
- TAG Heuer
- Porsche
- The Guardian: TAG Heuer embraces … fashion with new CEO
- Car and Driver: Porsche's TAG-Heuer-Powered 911 GT3 R Hybrid Evo Dominates Launch Control Contest
- Motorsport Network: TAG Heuer returns to Formula E with Porsche Tallent
- Road & Track: Why Motor Racing is In TAG Heuer's DNA
- Porsche Newsroom: Porsche and TAG Heuer launch the Porsche Design TAG Heuer Monaco Limited Edition watch
- CNN Business: Porsche Design has a new designer, and it's not Alexander Lewis
This collaboration between TAG Heuer and Porsche extends beyond the racing world, seeping into the realms of fashion-and-beauty and lifestyle, as they launch events and partnerships such as the Porsche Carrera Cup and Porsche TAG Heuer Esports Supercup competitions, the Porsche Golf Cup and the Porsche European Open, and the Porsche Tennis Grand Prix in Stuttgart. The union also manifests in technology, with the powerful in-house Calibre Heuer 02 manufacture movement found in the TAG Heuer Porsche Carrera Chronograph watch, boasting an 80-hour reserve.
