Marketing automation made easy for small businesses as Constant Contact and Xero team up, combining marketing and accounting operations.
In a move that promises to revolutionise the way small businesses operate, Constant Contact and Xero have announced a collaboration to automate the link between digital marketing and accounting systems. This integration offers significant benefits and features, designed to help small businesses grow and thrive.
The partnership enables small business owners to streamline key business functions, reduce manual tasks, and improve customer engagement through integrated tools. By connecting the dots between marketing and finance systems, these two critical functions can work together for business growth.
One of the key advantages of the integration is enhanced customer segmentation and targeted marketing. Constant Contact, known for its email marketing capabilities and contact management, allows small businesses to import contacts from various sources and segment them by demographics or behaviour. This level of segmentation helps increase engagement and conversions from marketing efforts.
Moreover, Constant Contact’s drag-and-drop email editor simplifies creating professional-looking emails, while automated drip campaigns nurture leads and customers without manual follow-up, saving time and increasing marketing effectiveness.
On the financial side, Xero automates critical accounting tasks such as bank feeds, invoicing, and real-time financial reporting. These features save time by reducing manual data entry and provide clearer cash flow visibility.
The integration between Constant Contact and Xero means that small businesses can more efficiently synchronise customer and financial data. This alignment of marketing efforts with customer financial activity improves the accuracy of targeting and potentially simplifies invoicing based on marketing-led sales.
Both platforms are cloud-based, allowing mobile access and real-time updates. This supports small business owners and teams to manage marketing and finances anytime, anywhere.
In addition to these features, upcoming enhancements include deeper data integrations for improved audience segmentation. Xero users qualify for 50% off Constant Contact for six months on any of its plans, while Constant Contact customers are eligible to receive six months of Xero free on any business plan.
The partnership reflects a shared mission between Constant Contact and Xero to empower small businesses with tools for sustainable growth, improved workflows, and stronger customer relationships. Xero expressed enthusiasm for the partnership, stating it will provide benefits to small businesses.
The integration allows for more personalised engagement while reducing the time typically spent syncing contacts manually. By eliminating this time-consuming task, small businesses can focus on running and growing their business.
Xero customers gain access to Constant Contact's suite of digital marketing tools, which includes AI-powered email, automations, SMS, social media tools, event management, and more. The partnership also includes marketing automations based on unified customer data.
In conclusion, this integration helps small businesses automate and better coordinate their marketing and financial workflows, leading to time savings, improved customer engagement, and stronger financial oversight. Additional features and availability in other regions are planned for future updates. The partnership between Constant Contact and Xero provides small business owners with the tools they need to work efficiently, connect with customers, and thrive.
- The collaboration between Constant Contact and Xero empowers small businesses to automate the integration of digital marketing and accounting systems, which leads to improved customer engagement and financial oversight through the use of technology.
- By linking marketing platforms like Constant Contact with financial platforms such as Xero, small businesses can reduce manual tasks, personalize customer engagements, and streamline their workflows, ultimately optimizing their growth and operations in the small-business sector.
