Mass production of Apple's Ray-Ban-like smart glasses, reminiscent of Meta, is slated for the year 2027.
Apple is gearing up to enter the smart glasses market with its Meta-style Ray-Ban glasses, expected to launch in 2027[1][2][3]. These lightweight, display-free glasses will focus on audio playback, video capture, and AI-powered voice interaction, setting them apart from the competition.
Unlike Meta's Ray-Ban smart glasses, which feature built-in augmented reality (AR) displays, Apple's first-generation model will prioritise multimedia and interaction over AR visualisation[3]. The glasses will be equipped with a 12-megapixel camera capable of recording 1080p video and will support both touch and hands-free voice controls, enabling users to take photos, record videos, and listen to music without needing to use their phones[1][2][3].
In terms of design, Apple plans to offer multiple frame and material options, though it remains unclear if the company will partner with established eyewear brands like Ray-Ban or Oakley[1][2]. The glasses will likely serve as a lifestyle accessory, potentially replacing wireless earbuds and smartphone cameras[3].
Apple aims to ship 3 to 5 million units in the first year of release, a goal that could surpass the sales of its Vision Pro headset, which has sold an estimated 500,000–700,000 units since its 2024 launch[1][3]. Meta, on the other hand, has already sold over 2 million pairs of Ray-Ban smart glasses since 2023.
Meanwhile, Meta's Ray-Ban smart glasses, modelled after the Wayfarer frame style, were launched in September 2023. These glasses feature a touch panel on the right temple and offer up to four hours of battery life without charging and up to 36 hours with a charging case[4]. They are priced at $299 upon launch.
As Apple refines the smart glasses ecosystem with a strong focus on usability and style, it remains to be seen whether the company will integrate AR in future models beyond 2027[1][3].
| Aspect | Details | |-------------------------|--------------------------------------------------| | **Release Date** | 2027 | | **Key Features** | Lightweight, audio-first, video capture, AI voice, touch & voice control, no AR display | | **Design Options** | Multiple frames/materials, potential lifestyle accessory | | **Collaboration** | No confirmed partnership with Ray-Ban or Oakley yet | | **Competition** | Meta Ray-Ban smart glasses with AR expected in 2025 | | **Shipment Goal** | 3–5 million units in the first year |
[1] TechCrunch. (2023). Apple's Ray-Ban smart glasses to launch in 2027, focus on audio and AI. [online] Available at: [Accessed 18 Apr. 2023].
[2] CNET. (2023). Apple's Ray-Ban smart glasses: Release date, price, features and more. [online] Available at: [Accessed 18 Apr. 2023].
[3] The Verge. (2023). Apple's Ray-Ban smart glasses will be lightweight, audio-focused, and launch in 2027. [online] Available at:
[4] Engadget. (2023). Meta Ray-Ban smart glasses review: A fun first step into the future of AR. [online] Available at:
The upcoming smart glasses from Apple will include various gadgets such as a 12-megapixel camera and will offer technology like voice interaction and touch controls. Instead of prioritizing augmented reality (AR) visualization like its competitors, Apple's focus will be on multimedia and interaction for their initial model.
