Media Research Center Grants Credibility to Nielsen's Big Data and Panel-Based National Television Rating System
In a groundbreaking move, Nielsen has become the first accredited national TV audience measurement provider for a Big Data + Panel solution. This development was announced following the completion and evaluation of rigorous audits by the Media Rating Council (MRC) of Nielsen's National Service and its new components, including first-party streaming data from select NFL games.
Nielsen is endorsing its use of this innovative method as currency heading into this year's upfront, signalling its readiness for widespread adoption. George Ivie, CEO and executive director of the MRC, approved the integration of big data into Nielsen's National Service, making the combined methodology MRC accredited.
The MRC has accredited the hybrid panel/big-data product inclusive of persons level estimates for the first time. This accreditation marks a significant milestone for Nielsen and the television industry as a whole.
Nielsen's Big Data + Panel National TV measurement offers a more holistic, interoperable, and actionable TV audience measurement solution. By combining representative panel data from a sample of viewers with large-scale big data from cable, satellite set-top boxes, and smart TVs across approximately 45 million households and 75 million devices, it creates a more comprehensive and accurate measurement of TV audiences across linear, streaming, and connected TV platforms.
The benefits of this approach include improved accuracy and scale, advanced audience segmentation, interoperability and ecosystem integration, holistic campaign insights, support for upfront negotiations and currency confidence, and creative effectiveness and performance measurement.
This new method will aid media planners, buyers, content programmers, and licensors in optimising strategy, investments, and content offerings based on comprehensive, cross-platform consumer insights. It will also support more nuanced targeting and campaign optimisation, as well as integrated measurement of reach, frequency, attention, and sales outcomes across digital, linear TV, streaming, and connected TV.
Karthik Rao, Nielsen CEO, stated that the accreditation of Nielsen's Big Data + Panel is a landmark moment for TV ratings. Big Data + Panel was widely adopted by many broadcasters and agencies for the 2024 upfront season, and it can be used in content programming and licensing decisions, along with carriage fees for TV distribution deals.
For more information about the accreditation, visit www.nielsen.com.
- Nielsen's Big Data + Panel solution, now MRC accredited, incorporates first-party streaming data from select NFL games.
- George Ivie, MRC CEO and executive director, approved the use of big data in Nielsen's National Service, making the combined methodology MRC accredited.
- The MRC has accredited Nielsen's hybrid panel/big-data product for the first time, marking a significant milestone.
- The Big Data + Panel National TV measurement provides a holistic, interoperable, and actionable TV audience measurement solution.
- With the accreditation, Nielsen offers improved accuracy, advanced audience segmentation, interoperability, holistic campaign insights, and creative effectiveness measurement.
- Media planners, buyers, content programmers, and licensors can optimize strategy, investments, and content offerings with the help of this comprehensive, cross-platform consumer insights.
- Karthik Rao, Nielsen CEO, considered the accreditation of Big Data + Panel a landmark moment for TV ratings, and it was widely adopted for the 2024 upfront season.
