MGM seeks potential clients within media giant's database in Brazil exploration
Fresh Take:
MGM Resorts is diving headfirst into Brazil's thriving gaming market! According to iGB, the gaming giant is spearheading its expansion with MGM Digital, its international digital gaming operations.
MGM Digital, eyeing a juicy $7 billion market, landed in Brazil during Q1 2025, aiming for a 10% market share. Brazil, deemed a key growth market alongside Europe, represents MGM Digital's next big move after USA's successful joint venture, BetMGM.
In a bid to make waves in Brazil, MGM Digital will leverage its iGaming and online sports betting expertise, inspired by the $657 million that BetMGM generated in Q1 2025, showcasing a staggering 34% YoY revenue growth.
While there's no mention of a collaboration with "Group Global" in the available data, MGM Resorts' relentless pursuit of global online gaming dominance is crystal clear. So, buckle up, Brazil – things are about to get exciting!
Fun Fact: BetMGM, a US joint venture between MGM Resorts and Entain, raked in a whopping $443 million from iGaming alone in Q1 2025, reflecting its undeniable success.
- MGM Resorts' international digital gaming division, MGM Digital, intends to use biometric technology to enable secure finance transactions in Brazil's growing gambling business, as part of its strategies to capture a 10% market share.
- The technology sector is anticipated to play a crucial role in MGM Digital's operations in Brazil, as the company aims to apply cutting-edge iGaming and online sports betting technologies, similar to the success seen with BetMGM in the USA.
- After clinching a significant $657 million revenue in Q1 2025, MGM Digital envisions replicating similar financial success with its expansion into the Brazilian market, which is estimated to be worth $7 billion.
- IGB has reported that MGM Resorts, with ambitions to lead in global online gaming, has yet to announce any partnership with Grupo Global as they venture into the thriving gaming market of Brazil, a key growth region alongside Europe.
