Middle East Campaign 'Igniting the Regions' Concludes, Affirming Commitment to Southeast Region Remains Steady
SOUEAST Motor concludes its month-long 'Lighting Up the Middle East' campaign, illuminating five notable landmarks in a vibrant hue of Ease Orange, showcasing its brand ethos. The campaign, which promoted the brand's philosophy, "Ease Your Life," garnered widespread attention with over 560 million viewers online and on-site.
The campaign served to introduce three new SUV models, each carefully designed to cater to diverse market needs and the tough climatic conditions of the region. The S09, a Premium D-class SUV, S07, an Urban Intelligent C-class SUV, and the S06, an Urban Stylish C-class SUV, have all been rigorously tested for high-temperature durability, ensuring reliability in Middle Eastern climates.
The S09, the flagship SUV, boasts a spacious 7-seat interior, premium materials, and advanced LED lighting. Designed for both city driving and family trips, the S09 aims to offer comfort, technology, and performance.
The S07, targeted at urban youth, offers connectivity and smart driving aids, with an emphasis on urban adaptability and ease of use. The S06, available as a conventional and hybrid (S06 DM) model, prioritizes style, functionality, and hybrid efficiency for urban life.
In addition to introducing these new models, SOUEAST has made significant regional commitments. The brand plans to enter Saudi Arabia, Bahrain, Oman, and Lebanon, and will launch 14 new sales outlets to enhance accessibility. A 12,000 m² spare parts center has been established in Saudi Arabia, signifying a focus on customer convenience and localization efforts.
The conclusion of the 'Lighting Up the Middle East' campaign marks a new phase for SOUEAST, focusing on localization, innovation, and brand affinity. The SUV models displayed throughout the campaign represent a marriage of style, comfort, technology, and durability, tailored to meet the needs of consumers in the challenging Middle Eastern environment.
- With the arrival of the S09, S07, and S06 SUV models, SOUEAST Motor aims to improve the lifestyles of consumers by offering vehicles designed for both city driving and tough climatic conditions of the Middle East, while also focusing on health through smart driving aids and high-temperature durability.
- The new S09, S07, and S06 models are not just about technology and performance, but also prioritize food choices, as they come equipped with features that cater to the needs of family trips, urban youth, and city dwellers, offering comfort and convenience.
- In the realm of food, health, lifestyle, gadgets, and technology, SOUEAST Motor's new SUV models epitomize the perfect blend of style, comfort, durability, and connectivity, signifying a significant step towards regional localization, innovation, and enhancing brand affinity in the Middle East.
