Modifies Strategy for Sweepstakes Games in New York Following Discussions with Authorities
The Social and Promotional Games Association (SPGA) has shifted its stance on sweepstakes games within New York's borders following talks with state officials. Instead of taking a unanimous approach, the association has decided that each member will chart their way forward, based on individual legal counsel and strategic objectives.
This move signals the industry's intention to nurture cooperation and bring clarity to the regulatory landscape. The SPGA continues to champion open dialogue as the key to navigating the ever-shifting sweepstakes-based promotional games regulations.
Collaboration and Dialogue
In conversations with media, an SPGA representative highlighted the necessity of a conversation between digital entertainment companies and lawmakers. "Innovation in the realm of digital entertainment often springs from a constructive dialogue with lawmakers and policymakers," they said. "Just like with fantasy sports, we believe that collaborative efforts will shape sound policy regarding sweepstakes promotions."
The representative didn't miss the broader ramifications of social sweepstakes regulations in New York. "We're aware that New York officials understand the importance of striking the right balance - not only for promotions offered by giants like Starbucks and Marriott, but also for any mobile game where users splash the cash, from old favorites like Candy Crush and Coin Master to modern classics like Clash of Clans and Monopoly Go."
The SPGA cited New York as a welcoming platform for their games, citing Senate Bill 5935. They argued that discussions over outlawing sweepstakes games would be redundant if they were already unlawful.
- The Social and Promotional Games Association (SPGA) intends to foster a collaborative effort with digital entertainment companies and lawmakers, believing that such conversations will drive sound policy regarding sweepstakes promotions.
- Similar to the realm of fantasy sports, the SPGA plans to proceed with a united front, pursuing dialogue and cooperation with New York officials to bring clarity to the regulatory landscape for sweepstakes games.
- For the SPGA, the regulatory landscape for social sweepstakes games in New York is not just about big-name companies like Starbucks and Marriott; it encompasses all mobile games where users spend money, such as Candy Crush, Coin Master, Clash of Clans, and Monopoly Go.
