Nazara Technologies' subsidiary, Datawrkz, has completed the acquisition of Space & Time.
Datawrkz, a subsidiary of Nazara Technologies Limited, has made a significant move in the adtech and digital marketing industry by acquiring Space & Time, an independent growth marketing agency based in the UK. The deal, announced on August 14th, 2024, aims to enhance Datawrkz's capabilities in audience engagement, app promotion, and precision marketing.
Space & Time, established in 2000, has offices across the UK in London, Manchester, Edinburgh, Surrey, and Bournemouth, and boasts a team of 135 staff. The agency has worked with renowned clients such as Taylor Wimpey Plc, Caffe Nero, O2 Retail, Save The Children, and Wolf 1834.
The acquisition cost approximately GBP 4.8 million (~₹52.3 Crore) in cash and stock. Senthil Govindan, CEO and founder of Datawrkz, will join the Space & Time board, signifying a unification of the two companies.
This strategic move by Datawrkz is expected to broaden its service portfolio and expertise, allowing for more comprehensive client solutions. It also positions Datawrkz to leverage Space & Time’s client base and operational experience, potentially increasing reach and revenue. In a growing adtech market valued in billions of dollars and characterized by sophisticated targeting and conversion strategies, such an acquisition enhances Datawrkz’s competitiveness.
The acquisition is part of a larger trend of consolidation and capability expansion in digital and gaming-adjacent sectors, with Datawrkz being a part of a larger ecosystem connected to Nazara Technologies. This trend is reflected in Nazara Technologies' active acquisitions of adtech and related digital businesses.
Space & Time's chief executive officer, Chris Jones, was named in the 'CEO and Leaders' category of the BIMA 100 this year, further highlighting the agency's impact and influence in the digital marketing industry.
While specific detailed outcomes post-acquisition are not yet available, the sale as reported by Insider Media News clearly signals a strategic move by Datawrkz to boost its presence and capabilities in growth marketing. The acquisition is aimed at advancing Datawrkz's growth ambitions across Europe and North America.
[1] Insider Media News, "Datawrkz acquires Space & Time to boost growth marketing capabilities", link, accessed on [date].
[2] The Drum, "Datawrkz acquires Space & Time to bolster growth marketing services", link, accessed on [date].
[3] The Financial Express, "Nazara Technologies' acquisitions reflect trend of consolidation in digital and gaming-adjacent sectors", link, accessed on [date].
[4] TechCrunch, "Nazara Technologies' adtech acquisitions signal industry consolidation", link, accessed on [date].
[5] Datawrkz press release, "Datawrkz acquires Space & Time to expand service offerings and strengthen market presence", link, accessed on [date].
- The acquisition by Datawrkz, a subsidiary of Nazara Technologies Limited, of Space & Time signifies an expansion of their technology capabilities in the adtech and digital marketing sector.
- The strategic move by Datawrkz is anticipated to enhance their competitiveness in the growing adtech market, characterized by sophisticated targeting and conversion strategies, due to their acquisition of Space & Time.
