Nazara Technologies' subsidiary, Datawrkz, has completed the acquisition of Space & Time.
Datawrkz Acquires Space & Time, Boosting Presence in UK Adtech Market
Datawrkz, a subsidiary of publicly traded Indian company Nazara Technologies, has made a strategic move to amplify growth by acquiring a 100% stake in Space & Time, an independent growth marketing agency based in the UK.
The acquisition, announced on August 14, 2024, is part of Nazara Technologies' strategy to expand its presence in the mobile gaming market and adtech sector. The cost of the acquisition was approximately GBP 4.8 million (~₹52.3 Crore) in cash and stock.
Space & Time, founded in 2000, has achieved strong revenue growth over the last three years and has offices across the UK. The agency is one of a select few Google Premier Partners in the UK, counting clients such as Taylor Wimpey Plc, Caffe Nero, O2 Retail, Save The Children, and Wolf 1834 among its roster.
The acquisition reflects Datawrkz's ambitious growth plans focused on geographic expansion and entering higher-margin markets, particularly in the UK. According to financial reports, the move has driven a dramatic financial uplift for Datawrkz, with a reported 313% year-on-year revenue growth and 283% EBITDA growth on a consolidated basis.
Leveraging Space & Time's UK footprint, Datawrkz aims to use the agency's established presence to expand its adtech solutions into new geographies, primarily targeting greater market penetration in the UK. The combined operations enable Datawrkz to broaden cross-market service offerings and access newer industry segments, enhancing competitive positioning.
The acquisition also unlocks synergies across client relationships, allowing Datawrkz to offer a wider range of services to existing clients and attract new ones. The shift towards higher-margin businesses is evident, with Datawrkz's product business contribution to gross profit increasing by 40% year-on-year post-acquisition.
Meanwhile, Nazara Technologies has also acquired a majority stake in mobile game development studio Fusebox Games. Fusebox Games, known for developing popular mobile games such as Temple Run: Nitro and Asphalt 9: Legends, is expected to strengthen Nazara Technologies' mobile gaming portfolio.
In addition to these strategic acquisitions, Nazara Technologies already has a stake in Paper Boat Apps, which it acquired in July 2024. Paper Boat Apps, a mobile gaming company, has developed games such as Chhota Bheem Jungle Run and Roller Coaster Tycoon Touch.
The financial data from these acquisitions clearly highlight robust growth and synergy realization, signaling a focus on streamlining core assets and expanding strategic businesses for Nazara Technologies. However, there is no immediate indication about integration challenges or specific plans regarding the operational restructuring post-acquisition.
In summary, the acquisition of Space & Time is a strategic move by Datawrkz to amplify growth through geographic diversification, expand into higher-margin adtech business lines, and capitalize on synergistic benefits of combining with Space & Time's capabilities and client base, especially in the UK market. The acquisitions position Datawrkz as a scaled player in the global digital advertising market.
- Datawrkz, with its new acquisition of Space & Time, aims to leverage technology to expand its adtech solutions into new geographies, primarily focusing on greater market penetration in the UK.
- The established presence of Space & Time in the UK, coupled with Datawrkz's technological capabilities, unlocks opportunities for offering a wider range of services to existing clients and attracting new ones.
