NFL games streamed weekly on Peacock in Dolby Atmos sound format
NBC Sports has made a significant leap in enhancing the viewing experience for sports fans by introducing Dolby Atmos immersive audio technology to its Sunday Night Football broadcasts. This marks the first time that regular season football games will come with the technology, following its successful debut during Super Bowl 59 in February 2025.
The introduction of Dolby Atmos promises to elevate the audio experience, making it feel more like being in the stadium itself. According to a survey, 85% of NFL fans consider audio that replicates in-person sounds to be important, and Dolby Atmos aims to deliver just that.
One of the key benefits of Dolby Atmos is the improved clarity of player calls, coach directions, and referee announcements. With this technology, these audio elements cut through more clearly, ensuring fans don't miss a beat.
The Dallas Cowboys vs Philadelphia Eagles game, which marked the opening of the 20th season of NBC Sports' Sunday Night Football franchise with Dolby Atmos, received rave reviews for its immersive audio experience. Quarterback shouts will now sound like they are moving across the field, while big hits and tackles have more punch, as the sound shifts in the same direction as the play.
Crowd noise also feels layered and dynamic with Dolby Atmos, creating a more immersive football games atmosphere. The technology also allows for a broader range of content, not just for movie buffs, but for sports fans as well.
NBC Sports isn't stopping there. For the 2025/26 season, Peacock, the streaming service that broadcasts Sunday Night Football, is introducing Multiview and Catch Up With Key Plays. Multiview allows viewers to watch up to four different live streams on a single screen, while Catch Up With Key Plays is a feature for fans joining late to catch up on important plays.
Peacock subscription starts from $7.99 a month, making it an affordable option for fans who want to enjoy the enhanced audio experience of Sunday Night Football with Dolby Atmos.
The addition of Dolby Atmos to Sunday Night Football broadcasts may signal a growing emphasis on sound quality in streaming content. In 2024, Sunday Night Football on Peacock had its most-watched season since 2015, and the service set a new streaming record for the service in 2024.
John Couling, SVP of Entertainment at Dolby, commented on the milestone, stating that the partnership with Peacock and Dolby Atmos is a major step forward in live sports streaming. Sunday Night Football on Peacock remained primetime's top show for the 14th straight year in 2024, further highlighting the popularity of the enhanced audio experience.
DAZN, a streaming service that holds the rights to broadcast all Sunday Night Football games live in the 2025 NFL season, including Thursday, Sunday, and Monday Night games, in Germany, is also expected to adopt Dolby Atmos for an even more immersive viewing experience.
In conclusion, the introduction of Dolby Atmos to Sunday Night Football broadcasts is set to revolutionise the way sports fans watch and enjoy their favourite football games. With its immersive audio experience, improved clarity, and dynamic crowd noise, Dolby Atmos promises to bring the stadium experience right into the comfort of your home.
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