Norton Expands Mobile Protection with Deepfake Detection for Images and Videos
Norton, a renowned leader in Cyber Safety, has launched a new feature on its Genie AI Assistant within the Norton 360 mobile apps. This innovative tool, known as Norton Deepfake Protection, is currently in an early access phase and aims to detect signs of scams in video content by analysing both audio and visual components for signs of AI manipulation [1][2][3][4][5].
The tool assesses both AI-generated voice frauds and facial alterations indicative of deepfakes. Initially, it is available on select Microsoft Copilot+ PCs and has expanded to early access on Android and iOS Norton 360 apps, allowing broader user access without requiring AI-specific hardware [1][3][4].
The primary focus of the tool is on English-language YouTube videos accessed via mobile apps, where users can input video links and receive real-time feedback on authenticity [1][4]. Upon detecting potential deepfakes, the Genie AI Assistant provides conversational cybersecurity advice and practical recommendations for user safety [3][4][5].
Norton plans to broaden language support, add compatibility with more video platforms, and extend availability to desktop operating systems in future updates [1][2][4][5]. The tool is currently accessible in several countries including the US, UK, Australia, and New Zealand, with ongoing early access deployment [4][5].
This tool addresses the growing challenge of distinguishing real from AI-manipulated voices and faces, aiming to protect users from scams and misinformation facilitated by sophisticated deepfake content [3][4].
For press inquiries, please contact Mike Healey ([email protected]) or Courtney Rowles ([email protected]).
[1] Gen Digital Inc. Press Release [2] PR Newswire [3] Norton adds audio and visual deepfake protection on mobile [4] Norton Deepfake Protection is now available in early access [5] Norton Deepfake Protection: Protecting you from deepfakes on your mobile device
The Genie AI Assistant, within Norton 360 mobile apps, now provides deepfake protection, analyzing video content for AI-generated voice frauds and facial alterations. Initially, this tool focuses on English-language YouTube videos, offering real-time feedback on authenticity and providing cybersecurity advice should it detect potential deepfakes.
