Otto Group: Black Friday Now Most Important Business Phase
Black Friday has emerged as the Otto Group's most crucial business phase, surpassing the pre-Christmas season in significance. This shift, marked by intense discount actions and dynamic pricing strategies, has been noted by CEO Petra Scharner-Wolff.
The Otto Group, founded by Werner Otto, has evolved significantly since its inception. Once a mail-order company, it now thrives on innovative logistical solutions. In 1972, Werner Otto established Hermes Paket-Schnell-Dienst GmbH & Co. KG to enhance parcel delivery services beyond the traditional state postal system.
Today, the two weeks surrounding Black Friday have replaced Christmas as the most vital shopping period for the Otto Group. During this time, the company employs dynamic pricing to maintain profitability amidst discount actions, ensuring a successful business phase.
Black Friday, with its intense discount actions and dynamic pricing, has become the Otto Group's most impactful business phase, as acknowledged by CEO Petra Scharner-Wolff. This shift has led to Christmas no longer being the peak shopping time for the company.
