Partnership Established Between Enteractive and BVGroup
Enteractive and BVGroup Partner to Boost Player Engagement and Revenue
Enteractive and BVGroup, a leading operator of the iconic BetVictor sports betting brand, have teamed up to reactivate dormant players and convert non-funded accounts across BVGroup's global brands and worldwide markets. This strategic collaboration aims to enhance player activity, improve retention, and boost revenue for gaming operators globally.
The partnership focuses on deploying Enteractive's expertise in player (re)activation, utilising technology and personalised outreach to revive interest among inactive users. By analysing behavioural data, the collaboration identifies players with low or no recent activity and applies targeted communication to encourage their return and first deposits.
This collaboration is expected to have a significant impact on player engagement and conversion rates, enhancing the lifecycle value of players across BVGroup's portfolio, which manages multiple global gaming brands. It will also strengthen BVGroup’s competitive edge by integrating Enteractive's proven reactivation technology and expertise into their customer retention strategies.
This partnership aligns with broader industry trends where companies seek to maximise value from existing user bases by reducing churn and increasing engagement through post-registration but pre-funding activation efforts. Similar collaborations like Enteractive and RDG have demonstrated success in this area.
Brent Almeida, BVGroup's CCO, considers Enteractive as the ideal collaborator for engaging specific player segments. The aim is to convert non-funded registrations and revive inactive players, ultimately increasing the overall efficiency of BVGroup's marketing activities across their diverse portfolio of brands and geographic territories.
The collaboration is also expected to tap into all potential player revenue channels, generating 'incremental revenue' from untapped segments within the group. This will enhance BVGroup's roster of active and depositing players, contributing to their growth and success in the global gaming market.
BVGroup has partnerships with operators Spinwise, Coolbet, and BetCity, and this collaboration is expected to further enhance their marketing activities and player base across their brands and worldwide markets.
Andrew Foster, Enteractive's CBO, expresses excitement about collaborating with a like-minded igaming company. He believes that Enteractive will provide valuable services to BVGroup by leveraging its brand portfolio. The collaboration between Enteractive and BVGroup is centred around focused campaigns across BVGroup's brands and worldwide markets.
In 2023, Enteractive was awarded the title of Best Service Provider at the Global Gaming Awards London, which further solidifies their position as a leading player in the industry. This collaboration is set to strengthen their position and contribute to BVGroup's continued growth and success.
This partnership between Enteractive and BVGroup intends to integrate technology-driven player reactivation strategies, enhancing the efficiency of sports betting marketing efforts. By leveraging Enteractive's expertise in sports betting and personalized outreach, the collaboration aims to generate incremental revenue from previously inactive players.
