Payments systems should be guided by user feedback, compliance regulations, and operational efficiency.
Amanda Crocker: Transforming the Financial Services Industry with Inclusive Leadership
Amanda Crocker, President of SWIVEL, a subsidiary of SWBC based in San Antonio, Texas, is making waves in the financial services industry with her innovative approach to leadership. Crocker's career in technology, which includes stints at Microsoft, Dropbox, and Facebook, led her to specialize in payments around 2014.
Crocker's leadership style is collaborative, empowering, and impact-driven. She believes in creating inclusive, flexible, and supportive pathways for leadership, which she sees as crucial for the industry's future, particularly for women.
In times of uncertainty, Crocker finds clarity by staying close to clients, leaning into user research and feedback loops, and solving real problems for real people. This approach has led her to identify a significant gap in the online checkout experience, which she saw as a real opportunity to reimagine the payments experience for both consumers and institutions.
Crocker's technology, provided by SWIVEL, is faster, scalable, and maintains customer visibility for banks. It layers onto credit union and bank digital functions, supporting Apple Pay, debit, credit, and ACH, and includes risk management and compliance controls. This technology has been instrumental in helping credit unions adopt new technologies while preventing fraud, a testament to Crocker's interest in innovation and risk management in the sector.
Crocker values diversity and inclusion, believing that teams should reflect the communities they serve. She supports initiatives like Women in Payments and LeanIn.org, which aim to increase women's representation in leadership. Crocker was also influenced by a female manager early in her career who provided mentorship and opportunities for growth, which has inspired her to pay this support forward by mentoring others and advocating for DEI in her organization.
Crocker was motivated to join SWIVEL due to the opportunity to shape how real-time payments and compliance are approached. She sees the need for more organizations focused on women's leadership in the financial services industry and emphasizes the importance of giving teams autonomy and making them feel connected to their work.
In conclusion, Amanda Crocker's leadership in the financial services industry is marked by her focus on inclusion, innovation, and user-centric solutions. Her work at SWIVEL is a testament to her commitment to modernizing financial services, improving efficiency, enhancing customer experience, and addressing evolving regulatory environments.
- Amanda Crocker, with a career rooted in technology and a specialization in payments, is using her leadership role at SWIVEL to transform the financial services industry.
- Crocker's technology, offered by SWIVEL, has been instrumental in helping credit unions adopt new technologies while preventing fraud, demonstrating her interest in both innovation and risk management.
- In alignment with her commitment to diversity and inclusion, Crocker advocates for initiatives like Women in Payments and LeanIn.org, striving to increase women's representation in leadership roles.
- Crocker's innovative approach, characterized by its focus on collaboration, user-centric solutions, and modernization, is crucial for the financial services industry's future.
