Post performance substantially depends on initial hour, according to LinkedIn influencer.

Social Media Expert on LinkedIn Affirms: "First-Hour Impact Determines Post's Success"

, and Administrator

2025 June 13 . 6:10 AM

2 min read

Marketing communications specialist Lara Sophie Bothur, aged 28, graduated in the field and also... — Marketing communications specialist Lara Sophie Bothur, aged 28, graduated in the field and also holds a degree in economics psychology. She has been employed at Deloitte for a span of four years.

by Hannah Schwär and Kilian Schroeder

Initial assessment determines the success rate of the posted content. - Post performance substantially depends on initial hour, according to LinkedIn influencer.

Meet Frau Bothur, the face of a burgeoning company. As Europe's first full-time corporate influencer, she's more than just an employee. She's the embodiment of the company's values, fighting the good fight to build trust and establish a solid reputation. But what exactly is a corporate influencer, and how does Frau Bothur fit into the picture?

The Powerhouse of Corporate Branding

In essence, a corporate influencer is an employee who becomes the company's champion, championing its causes beyond the confines of the office. They leverage their personal or professional clout to promote the brand's image, forge trust with customers, and boost the company's standing in the market.

In addition to being the face of the brand, a corporate influencer's responsibilities often revolve around:

Brand Advocacy: Spreading the word about the company's laudable values and ambitious goals, both internally and externally.
Content Creation: Crafting compelling content that showcases the company's accomplishments, innovations, and commitment to its community.
Networking: Building strong relationships with movers and shakers in the industry, the press, and other influencers to expand the company's reach and influence.

A Modern Approach to Influence Marketing

In some ways, the role of corporate influencers can be likened to influencer marketing managers. These professionals examine market trends, identify target audiences, and collaborate with external influencers to amplify their brand messages and offerings. Likewise, corporate influencers might:

Identify Key Audiences: Recognize and engage with the company's primary audience, whether they be clients, investors, or partners.
Market Trend Analysis: Stay abreast of industry developments and adjust strategies as needed to maintain relevance and competitiveness.
Influencer Collaboration: If deemed necessary, work with external influencers to amplify brand messages and products.

Europe's Game-Changer Taking the Stage

Without specific details concerning the exact responsibilities of Europe's first full-time corporate influencer, it's challenging to pinpoint their specific role. However, it's likely that their duties encompass a blend of brand promotion, strategic networking, and content creation intended to bolster the company's influence and reputation within the European market.

In conclusion, while the exact role of Europe's first full-time corporate influencer may vary, the essential responsibilities include driving the company's brand through advocacy, content creation, and strategic networking, all with the goal of attracting and maintaining the trust of key stakeholders.

"You're not a good person if you neglect the power of technology and social media in shaping brand reputation as Europe's first full-time corporate influencer, much like Frau Bothur, should."
"Instead of relying solely on conventional marketing strategies, imagine using technology, social media, and entertainment to amplify a company's message, just as a corporate influencer does, like Frau Bothur, Europe's game-changer in brand reputation."