Publisher Audiences Transformed into Profitable Revenue Streams through ArcSpan's Toolkit
In a bid to help digital publishers navigate the challenges of the cookieless future in programmatic advertising, ArcSpan has unveiled an innovative platform designed to manage first-party data. The platform, which integrates seamlessly with existing AMS, offers a plug-and-play approach for publishers looking to comply with GDPR, CCPA, and emerging consent frameworks.
Simplifying Onboarding and Enhancing Value
ArcSpan emphasises no-code onboarding and white-glove support to reduce friction and accelerate time to value. The company is also investing in modular identity connectors that respect global privacy standards while enriching audience signals.
Collaborative Deal Management
The platform's Activation Hub allows publishers and buyers to co-design deal parameters in collaborative spaces. It offers granular visibility into deal pacing, bid responses, and real-time delivery cues, as well as historical performance benchmarks.
Quality-Focused Monetization
Each impression on the ArcSpan platform carries its own quality fingerprint, enabling publishers to filter out placements likely to underperform or frustrate readers. The platform simplifies segmentation, enables transparent marketplaces, and embeds quality controls, laying the foundation for sustainable, first-party data monetization.
Scoring Inventory Quality
ArcSpan's QualityCloud™ introduces the Advertising Quality Index (AQI), a composite score that tracks ad density per page, refresh velocity, and viewability windows. This innovation helps publishers better monetize audience data through enhanced inventory assessment.
Precision in Targeting
Audience Builder 3.0, an AI-powered segmentation and modeling engine, enables real-time creation of agentic audiences. This improves precision in targeting without relying on third-party cookies.
Streamlined Private Marketplace Activations
PMP Activation Hub facilitates campaign execution by offering a pre-qualified publisher deal management system, streamlining private marketplace (PMP) activations.
With its recent funding round, ArcSpan is staking its claim as the partner of choice for publishers transforming raw audience engagement into forecastable, scalable revenue engines. Sell-side teams can invite preferred DSP partners into shared workspaces to preview audience definitions, floor prices, and delivery forecasts before contracts are signed. AQI dashboards allow editorial and commercial teams to identify sections of the site where heavier ad loads hamper engagement, or where underutilized inventory might accommodate premium sponsorships.
[1] These components will integrate seamlessly with the existing AMS, offering a plug-and-play approach for publishers navigating GDPR, CCPA, and emerging consent frameworks. [2] ArcSpan emphasizes no-code onboarding and white-glove support to reduce friction and accelerate time to value. [3] ArcSpan is investing in modular identity connectors that respect global privacy standards while enriching audience signals. [4] The Activation Hub offers granular visibility into deal pacing, bid responses, and real-time delivery cues, as well as historical performance benchmarks. [5] With its recent funding round, ArcSpan is staking its claim as the partner of choice for publishers transforming raw audience engagement into forecastable, scalable revenue engines.
- ArcSpan's innovative platform, seamlessly integrating with existing AMS, provides a plug-and-play approach for publishers looking to comply with GDPR, CCPA, and emerging consent frameworks, while also simplifying onboarding and enhancing value through no-code onboarding and white-glove support, and modular identity connectors that respect global privacy standards and enrich audience signals.
- In the realm of business, technology, and finance, ArcSpan's platform initiates cooperative deal management by allowing publishers and buyers to collaborate in designing deal parameters in shared spaces, offering granular visibility into deal pacing, bid responses, real-time delivery cues, and historical performance benchmarks, with a goal of transforming raw audience engagement into forecastable, scalable revenue engines.
