Rothy's names new vice president focused on environmental responsibility
Rewritten Article:
Rothy's Welcomes James Rogers as Vice President of Sustainability
In some exciting footwear news, James Rogers recently joined Rothy's team as their new Vice President of Sustainability. This appointment comes following Rogers' tenure as the Director of Sustainability at The RealReal and previous leadership roles at The North Face. Theprimary objective for Rogers in his new role is to oversee global sustainability efforts at Rothy's, with a focus on reducing the company's environmental impact.
As the retail industry strives to lessen its carbon footprint, Rothy's is jumping on the bandwagon. In his role, Rogers will collaborate with executive leadership to develop and execute a strategic plan and speed up Rothy's circular economy initiatives. Moreover, he'll be instrumental in reducing the brand's environmental impact along the supply chain.
Notably, Rothy's factory already holds LEED and TRUE Zero Waste certifications, earned early in 2023. This demonstrates the brand’s commitment to minimize waste in production.
Several apparel and accessories brands have embarked on green initiatives over the past year to enhance their environmental impact.
For instance, lingerie company Adore Me recently introduced its Sustainability Accelerator program. This program includes four startups dedicated to tackling various manufacturing challenges. Furniture retailer Ikea launched two sustainability initiatives in September, including a solar installation project which is part of its mission to become climate positive by 2030. Additionally, Wrangler's parent company, Kontoor Brands, released a system aiming to lower its carbon footprint called Global Design Standards in April.
Sustainability is increasingly popular among consumers, and according to a report from Circana and the New York University Stern Center for Sustainable Business, sustainability-marketed products garnered a 0.3% market share increase in 2022, accounting for 17.3% of total purchases compared to conventionally marketed products. However, these eco-friendly goods often come with a 27.6% premium compared to their conventionally marketed counterparts.
Rothy's latest recruit comes more than a year after it brought on Heather Archibald as Chief Product and Merchandising Officer, along with Jamie Gersch as Chief Marketing Officer.
Turn the tide green:
Many brands are embracing circular models like upcycling and waste-to-resource manufacturing, a trend particularly appealing to environmentally aware Gen Z consumers [Forbes]. Some prime examples include Thousand Fell, which offers a $20 deposit for returned shoes that can be reused in new products, and uses bioleather and recycled yoga-mat insoles.
Check out other brands that are paving the way toward a greener future by adopting eco-conscious practices.
- James Rogers, previously with The RealReal and The North Face, has joined Rothy's as Vice President of Sustainability, aiming to reduce the company's environmental impact.
- In collaboration with executive leadership, Rogers will develop and execute a strategic plan to speed up Rothy's circular economy initiatives.
- Rothy's factory already holds LEED and TRUE Zero Waste certifications, demonstrating the brand’s commitment to minimize waste in production.
- Adore Me recently introduced its Sustainability Accelerator program, including four startups dedicated to managing various manufacturing challenges.
- Ikea launched two sustainability initiatives in September, including a solar installation project as part of its mission to become climate positive by 2030.
- Wrangler's parent company, Kontoor Brands, unveiled a system called Global Design Standards in April, aiming to lower its carbon footprint.
- Rothy's latest recruit joins other eco-conscious brands like Thousand Fell, using bioleather and recycled yoga-mat insoles, in turning the tide green towards a greener future.
