Sephora partners with Lyft for in-app store pickup service for customers
In a bid to offer convenience and a unique shopping experience, beauty retail giants like Sephora, Ulta Beauty, and others are partnering with delivery services. As part of Sephora's July sales events, the company has teamed up with Doordash for on-demand delivery from over 500 stores across North America. Sephora stores in key cities such as New York City, Los Angeles, San Francisco, Chicago, and Seattle are participating in the promotion.
Shoppers visiting Sephora stores can enjoy in-store guidance and a $10 discount on any purchase over $50. In addition, consumers who use Lyft to travel to participating Sephora locations will receive a $20 credit, as part of the "Delivered to Beauty" promotion in partnership with Lyft Media.
Ulta Beauty has also partnered with Doordash, offering on-demand delivery to 1,350 stores across all 50 U.S. states. While specific partnerships with on-demand delivery services for Sally Beauty and MAC Cosmetics are not widely documented, these retailers often provide in-store pickup and curbside services for online orders.
Amazon, known for its fast delivery speeds and growing beauty offerings, is also expanding its premium beauty store by adding several brands.
The promotion is designed to offer shoppers expert-guided shopping journeys tailored to their needs and goals, aiming to provide consumers with in-person experiences and human connection. The promotion will run from July 7 to July 10.
Doordash offers same-day service for Sally Beauty and MAC Cosmetics, with delivery in as little as one hour. While there are no specific mentions of these beauty retailers partnering with delivery services for on-demand delivery, they likely focus on enhancing customer convenience through in-store services and company-managed logistics.
In recent years, many retailers have leveraged partnerships with delivery services to offer convenience and speed, as seen with Uber Eats expanding its services beyond food to include retail partners like Five Below. This trend suggests that the beauty industry is moving towards a more seamless and convenient shopping experience for consumers.
AI technology is enabling on-demand delivery services for beauty retailers, such as Sephora partnering with Doordash. Additionally, Ulta Beauty also offers on-demand delivery through Doordash, reflecting a growing trend in the beauty industry to enhance customer convenience by leveraging AI technology and partnerships with delivery services.
