Showstopper: aiTrack by ENCO Secures Top Prize
The 2025 NAB Show Best of Show Award goes to ENCO's innovative aiTrack module, an add-on for its DAD on-air radio automation system. The module, chosen by a panel of engineers and RW editorial staff, promises to streamline programming for radio stations by prescheduling automated voice tracks using generative AI and synthetic voice engines.
Broadcasters can now automate various segments, including song intros, station IDs, localized news, and weather updates, enhancing workflow automation and supporting more dynamic, flexible station operations. The aiTrack module's ability to create content on the fly and immediately take it to air, according to ENCO, marks a significant leap in live radio experiences.
The module is seen as a powerful add-on for the DAD system, allowing users to produce natural-sounding, engaging content between songs. It reflects ENCO's broader focus on providing flexible, customizable, and interoperable automation solutions for radio broadcasters, supporting reliable, cost-effective, and resilient 24/7 operations.
In the booth at the NAB Show, visitors can find Dave Turner, Meg Smith, Samantha Bortz, Ken Frommert, and Wes Meisnitzer. For more coverage on the Best of Show recipients and other NAB Show news, visit our dedicated NAB Show News Page.
Radio technology, coupled with ENCO's aiTrack module, is revolutionizing broadcasting, enabling live radio stations to produce natural-sounding, engaging content on the fly, eliminating the need for manual intervention. This advancement in media, driven by AI and synthetic voice engines, supports the wider goal of ENCO to provide flexible, cost-effective, and resilient solutions for radio broadcasters.
