Slow-moving website projects: Root causes and solutions for smooth operations
In the dynamic world of web development, KOTA stands out for its meticulous approach to website projects. The company, which launched numerous websites, including complex, multi-language builds for global brands on August 13th, 2025, has identified common causes of delays and strategies to avoid them.
One of the key principles that KOTA upholds is the non-negotiability of testing. Testing phases are built into every project, ensuring quality, performance, accessibility, SEO, and cross-device compatibility. This includes QA across multiple browsers and devices, accessibility checks, speed tests, and live user testing where appropriate.
Skipping testing can lead to launching with broken features or accessibility fails that could potentially harm a brand's reputation. It's important to remember that testing isn't just about checking for typos; it's about ensuring the site behaves under real-world conditions.
KOTA kick-starts every project with a detailed discovery process to ensure clarity on objectives, success metrics, and non-negotiables. This helps to avoid confusion and revisions that could potentially derail a project. A fuzzy goal at the beginning of a project can lead to unnecessary delays and revisions.
Another common cause of delays is scope creep, where additional pages or features are added mid-project. To combat this, KOTA locks in the scope at the start, parks new ideas for post-launch, and offers ongoing access to the same design and development team through their SiteCare service.
Unrealistic timelines can lead to compromises in quality, testing, and sanity. KOTA is upfront about what's achievable and builds realistic schedules. They communicate clearly if a change impacts launch dates.
Small decisions can push the entire schedule back if they are not made promptly. To prevent this, KOTA recommends nominating one or two decision-makers for each project stage and collating feedback into a single, prioritized list.
Content that isn't ready can also cause delays. To avoid hold-ups, KOTA aligns design, SEO, and content creation from the start. They keep approvals visible and track them in project management tools to prevent delays caused by unanswered approvals.
Be honest about your internal capacity. If you know a major event or product launch will be eating your team's time, plan around it rather than hoping you'll find the hours. Feedback loops with too many voices, no clear sign-off process, and conflicting feedback can lead to endless revision cycles. KOTA recommends keeping feedback loops manageable and having a clear sign-off process to avoid endless revision cycles.
In conclusion, KOTA's structured approach to website projects, focusing on clear goals, realistic timelines, and structured testing, sets them apart in the industry. Their commitment to delivering high-quality, timely, and user-friendly websites is evident in their work for global brands.
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