Sony Enters PSNI Global Alliance; Kramer's Active Week
Kramer Acquires ZeeVee to Boost AVoIP Market Position
Kramer, a leading provider of AV solutions, has announced the acquisition of ZeeVee, a specialist in AV distribution technology. This move is expected to strengthen Kramer's position in the AVoIP (Audio-Visual over IP) market.
In a move that could shape the future of AVoIP deployments, Kramer is set to integrate ZeeVee's distribution technology with its control software and networked AV products. This consolidation could result in expanded product offerings, enhanced integration capabilities, and accelerated innovation for enterprise and large-scale AV networks.
Kramer's AVoIP solutions have already made a significant impact, as seen in recent implementations at educational institutions like Quebec's John Abbott College where Kramer's AVoIP replaced traditional cabling to enable highly flexible, campus-wide AV routing. The company is also actively enhancing the AV control experience with cloud-based platforms and on-premises options.
The merger aligns with broader industry consolidation trends among major AV technology providers, suggesting increased competitive pressure and potential for combined innovation. Kramer's recent launch of tools like the AVoIPQuiz.com indicates a strategic effort to simplify product selection for integrators, broadening adoption of their AVoIP solutions across diverse applications.
Meanwhile, in the business world, Advanced Systems Group (ASG) has named Kate Sims as VP of strategic accounts and Joe Marchitto as CTO of strategic accounts. At ASG, Joe Marchitto will work in partnership with Kate Sims to build upon the established foundation of enterprise clientele in the Los Angeles area. In her new role, Kate Sims oversees relationships between ASG technology partners and clients while spearheading the company's growth across Southern California.
Elsewhere, AUDIX appointed SONIC Electronics as its MI distribution partner in the Middle East and Africa. Riedel Communications appointed Pino Barile to the newly created position of regional sales director, west. In his new role, Pino Barile oversees the Western regional sales team and focuses on expanding the company's market presence across the United States. He brings over 25 years of extensive experience in the broadcast industry.
Draper added Image Marketing West, Vision2 Marketing West, and UC Technology Partners as independent Pro AV manufacturer representatives for various regions. Nureva appoints MadisonAV as a distributor in Australia to enhance the visibility and deployment of its audio conferencing systems. Key Digital Systems appointed Excellence Marketing as its manufacturer's rep for the region encompassing western Wisconsin, Minnesota, and North and South Dakota.
In the tech landscape, Cassava Technologies announced that its AI activities will now operate as a separate business unit, Cassava AI. The partnership between Cassava and several AI companies including Microsoft, Google, AWS, Anthropic, Oracle, Atlas AI, Cerebras, and Palo Alto Networks is expected to drive further innovation in AI technology.
Lastly, Barry Sonnenfeld will serve as the Keynote speaker at CEDIA Expo 2024. Remote work remains popular in Australia, particularly in professional, administrative and support services, along with education and training. Ascentae has a new distribution agreement with PTZOptics, broadening its range of workplace solutions. This strategic collaboration aims to integrate Nureva's microphone and sound systems with PTZOptics' innovative camera solutions.
[1] John Abbott College case study: https://www.kramerus.com/en-us/case-studies/john-abbott-college [2] AVoIPQuiz.com: https://www.kramerus.com/en-us/av-ip-quiz [3] Kramer’s AVoIP solutions at John Abbott College: https://www.kramerus.com/en-us/case-studies/john-abbott-college [4] Kramer’s AVoIPQuiz.com: https://www.kramerus.com/en-us/av-ip-quiz [5] Industry consolidation trends: https://www.avnetwork.com/news/kramer-acquires-zeevee-strengthens-position-avip-market/6121282
- The integration of ZeeVee's distribution technology with Kramer's control software and networked AV products is anticipated to feature expanded product offerings in the business of AVoIP deployments, offering enhanced integration capabilities and accelerating innovation.
- Kramer's AVoIP solutions, as seen in the implementation at Quebec's John Abbott College, have been instrumental in replacing traditional cabling for campus-wide AV routing, showcasing their state-of-the-art technology in sports like educational institutions.
- The finance sector may experience disruption with the growth of AI technology, as the partnership between Cassava Technologies and various AI companies promises to fuel innovation in technology trade shows.
