Print Media's Shift: A Q&A with Galina Navazova on Krasnodar Journalism Day
Speaker from Kuban's Information Politics Department discusses the prospects of printing press industry.
What does the future hold for regional media? Get the lowdown from Galina Navazova, head of the Information Policy Department of Kuban, as she shares her insights with Radio "Krasnodar."
Radio "Krasnodar": Galina, what can we expect from print media in the coming years?
- "Listen up, folks! I'm 100% sure the classic media, especially print, will lose their subscription audience. They won't disappear, but the postal subscription audience will be gone in 5 years," Galina Navazova warns.
To adapt, print media will have to make some significant changes.
- "We're all going digital, we're already there. And the volume of digital information consumption will only grow - simply because it's convenient," she notes.
What does this mean for traditional newspapers and publications? They'll need to expand their online presence and work harder to meet the evolving needs of their audience.
With Digital Domination it's clear that print media can no longer ignore the digital realm. To stay competitive, newspapers will need to restructure their online offerings and invest in new technologies. This might involve interactive content, targeted content for niche audiences, or unique, high-quality physical products.
Subscription ModelsAs print media goes digital, subscription models may become more common, both for online and physical access. This can help ensure a steady revenue stream and build a loyal audience base.
Innovative StorytellingDon't be surprised if you start seeing more interactive storytelling methods, such as podcasts or videos, in print media. These new formats help to engage audiences and keep them coming back for more.
Keep EvolvingAs with any industry, the key to success in print media will be the ability to stay agile and adapt to changing audience demands. With the digital age upon us, it's a new ball game, and print media will need to keep swinging.
In the past, Navazova has spoken about the department's work during the emergency in Anapa. She emphasized that Russia had never faced such a large-scale ecological disaster before.
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- In the next five years, traditional print media is expected to lose its postal subscription audience, according to Galina Navazova, head of the Information Policy Department of Kuban.
- To stay competitive in the digital age, newspapers will need to expand their online presence and invest in new technologies, such as interactive content, targeted content for niche audiences, or unique, high-quality physical products.
- Subscription models may become more common for online and physical access to newspapers as they transition to digital platforms, helping to ensure a steady revenue stream and build a loyal audience base.
- Don't be surprised to find innovative storytelling methods, such as podcasts or videos, in print media as they evolve to meet the changing needs of their audience and adapt to the digital age.
