Sports software developer Pragmatic Play seals partnership with QuinnBet in the United Kingdom
Rewritten Article:
Pragmatic Play Sports, a sleek sports betting platform and services provider under the Pragmatic Play label, has locked down a stellar partnership with UK's QuinnBet.
A Smooth Switch for QuinnBet with Pragmatic Play Sports
The collaboration, marked by the launch of QuinnBet's Sportsbook guided by Pragmatic Play Sports, offers customers over 40,000 sports monthly, alongside cutting-edge video streaming, official live data, user-friendly bet builders, and more juicy perks.
QuinnBet, a seasoned player since 2017, has chosen to team up with Pragmatic Play's tech to beef up its local presence and deliver a more modern, player-friendly platform that boosts usability and interaction for a stellar user experience.
The coordination between the two parties was facilitated by Pragmatic Solutions' PAM (Platform and Management) platform, ensuring a seamless transition for QuinnBet during a phase when Pragmatic Play Sports, a fresh face under the company's roof, is racing to establish a distinctive niche.
Gareth Crook, SVP of Sports at Pragmatic Play, couldn't hide his excitement:
"We're super stoked to be aligned with QuinnBet and their team. We're looking forward to supporting their ambitious development goals. This partnership expands the scope of our product offerings in the UK and Ireland, with our top-notch racing product taking centre stage. The integration has gone off without a hitch, and we're ecstatic about this long-term connection."
Brenda Quinn, QuinnBet's CEO, echoed the same enthusiasm, thrilled about incorporating Pragmatic Play Sports into QuinnBet's lineup, offering players a richer, more engaging experience through innovative features, dependable feeds, and customized options.
Meanwhile, Pragmatic Play continues to serve up immaculate iGaming content and high-quality platform solutions to a global clientele—from table and slot games to new partnerships with go-getter operators across the world.
Pragmatic Play Sports Penetrates Further into the UK Market
Pragmatic Play Sports delivers a fully customized solution, making it a breeze for operators like QuinnBet to offer premium options to their clients. Live data comes from trusted providers like Sportradar, Stats Perform, and Genius Sports, adding an extra layer of quality to the players' experience.
This is the second move in the UK for Pragmatic Play Sports following its entrance with DAZN Bet in September 2024.
Source: Pragmatic Play
Additional Insights:
- The UK online Gaming Revenue increased 7% year-on-year, with real event (sports) betting reaching £596 million, up 5% in Q1 2025, despite a slight drop in total bets and user activity. This growth suggests a competitive and moderately concentrated sports betting market [3].
- Pragmatic Play's widespread presence in the online casino scene positions the company well to capitalize on cross-selling opportunities into sports betting products [1].
- Pragmatic Play is tossing its hat in the ring across various jurisdictions, partnering with regulated operators in European markets to expand its gambling footprint [4].
- UK sports betting is on an upward trajectory, and Pragmatic Play's strategic partnerships and premium content offerings position the brand well for growth within the UK's regulated sports betting sector [2].
- Pragmatic Play Sports, in partnership with QuinnBet, offers customers an enhanced sports betting experience with modern features like video streaming, user-friendly bet builders, and innovative slot games, showcasing Pragmatic Play's commitment to technology in both sports and casino gaming.
- Continuing its expansion in the UK market, Pragmatic Play Sports partners with regulated operators, such as QuinnBet and DAZN Bet, to deliver premium, fully customized solutions, catering to the growing demand for high-quality sports betting services in the UK's competitive and moderately concentrated market, as demonstrated by the 7% year-on-year increase in online gaming revenue.
