Steffi Buchli to Lead 'Bild' & 'Sport Bild' Newsroom Transformation
Steffi Buchli, the former Chief Content Officer at Blick and Ringier Medien Schweiz, has been appointed to lead the newsroom transformation at 'Bild' and 'Sport Bild'. She will focus on AI implementation and videos, aiming to make work environments and newsrooms 'future-proof'.
Marion Horn, the person in charge at Axel Springer, has commissioned Buchli for this role. Horn praised Buchli's expertise in linear and digital moving images, as well as her valuable knowledge in sports journalism, gained from her previous roles as sports editor-in-chief of the 'Blick' group and program chief at MySportsCH.
Buchli's switch to Springer was announced on LinkedIn. The 'Bild' editor-in-chief directly approached her to join the team in Berlin. Horn welcomed Buchli, saying, 'More speed. More excellence. More video. More Steffi.'
Steffi Buchli brings a wealth of experience in both traditional and digital media to her new role at 'Bild' and 'Sport Bild'. Her focus on AI and video content is expected to drive innovation and future-proof the newsrooms.
