Tech supplied by Genius Sports for women's sports revenue-generating platform
In a groundbreaking move, Genius Sports, a leading provider of technology and data solutions for the sports wagering industry, has partnered with Deep Blue Sports + Entertainment to expand its role beyond betting and into the commercial realm of women's sports. The partnership, announced on March 26, 2025, aims to drive better advertising economics and support gender equity in sports.
The partnership combines Deep Blue's strategic expertise in women's sports, Genius Sports' exclusive league relationships, and Precise's proof-based collaboration technology. The result is the creation of the Women's Sports Audience Intelligence & Monetization (WS/AIM) service, designed to drive improved media buying opportunities as viewership of women's sports surges.
Genius Sports, through its subsidiary Trend Genius, could assist Deep Blue in helping advertisers better target ads while driving higher return on investment. Trend Genius, a company under FANHub, has advertising capabilities that leverage artificial intelligence (AI) to show relevant ads based on specific conversations and threads on social media.
The WS/AIM service is intended to drive improved media buying opportunities as viewership of women's sports surges. Ads served by Trend Genius on social media platforms are paused when conversations die down and resumed when momentum is regained. This innovative approach could increase targeted ads in the women's sports arena, potentially closing the gap compared to men's sports.
The partnership is a sign of Genius Sports diversifying its revenue stream and decreasing dependence on the gaming industry. By expanding into areas like fan engagement, data-driven marketing, and sponsorship activation, Genius Sports is enhancing the ecosystem that supports women's sports financially and commercially.
Deep Blue Sports + Entertainment is actively promoting women's sports, as highlighted by their Women's Sports Yacht Club event that spotlighted insights and inspiration around gender equity in sports. The latest development in the partnership between Genius Sports and Deep Blue Sports + Entertainment focuses on enhancing advertising economics in women's sports by leveraging Genius Sports' technology beyond its traditional role in sports wagering.
While the financial terms of the accord with Genius were not disclosed, Deep Blue and Precise will serve as strategic consultants, helping organizations maximize the value of their audience intelligence and monetization strategies in a privacy-first marketplace. Genius Sports views the partnership as an opportunity to connect brands with growing fan bases through newly created audience segments and gametime capabilities that match the excitement of live women's sports.
In summary, the partnership demonstrates Genius Sports moving from a focus solely on betting data services to becoming a key technology enabler for growing the commercial and advertising potential of women's sports. Deep Blue Sports + Entertainment's involvement in promoting women's sports events and insights further complements this expansion, showing a collaborative effort to uplift women's sports through innovative technology and strategic partnerships.
- The partnership between Genius Sports and Deep Blue Sports + Entertainment, announced on March 26, 2025, combines Deep Blue's expertise in women's sports and Genius Sports' technology with Precise's collaboration technology, creating the Women's Sports Audience Intelligence & Monetization (WS/AIM) service.
- The WS/AIM service, designed to drive improved media buying opportunities as viewership of women's sports surges, uses Trend Genius' advertising capabilities that leverage artificial intelligence to show relevant ads based on specific conversations and threads on social media.
- This partnership allows Genius Sports to diversify its revenue stream and decrease dependence on the gaming industry, as it expands into areas like fan engagement, data-driven marketing, and sponsorship activation.
- Deep Blue Sports + Entertainment is not only promoting women's sports but also leveraging Genius Sports' technology to improve advertising economics in women's sports, focusing on enhancing advertising opportunities through innovative technology and strategic partnerships.
