Telecommunications company Xtelify introduces its telco-grade Airtel Cloud and AI platform, forging partnerships with Singtel, Globe, and Airtel Africa.
Xtelify Launches AI-Powered Digital Transformation Platform for Telcos
Xtelify, a subsidiary of Bharti Airtel, has unveiled an AI-powered software platform designed to transform telecom operations worldwide. The platform aims to optimize field operations, enhance customer experiences, harness data intelligence at scale, and reduce operational complexity and costs.
The core functionality of the platform revolves around three integrated components: the Converged Data Engine, Workforce Platform (Xtelify Work), and Experience Platform (Xtelify Serve/IQ).
The Converged Data Engine provides AI-led, scalable analytics and intelligence for deep market insights, enabling micro-targeted strategies and operational optimizations like spam and fraud detection. The Workforce Platform streamlines field operations and task management in real-time with AI capabilities such as fleet optimization, automated dispatch, and resource optimization, improving productivity of large field teams. The Experience Platform manages omnichannel customer journeys, enhancing service quality through context-aware, secure, and real-time engagement that reduces churn and elevates customer satisfaction.
The platform is hosted on next-gen sustainable data centres and is designed to handle 140 crore transactions per minute. It offers Infrastructure as a Service (IaaS), Platform as a Service (PaaS), advanced connectivity, and guarantees secure migration, effortless scaling, lower costs, and no vendor lock-ins.
The platform is managed by 300 certified cloud experts and is highly secure and reliable. It is also integrated with Airtel Cloud, a sovereign, carrier-grade cloud infrastructure that offers secure, low-latency computing and data control within Indian borders.
Xtelify has signed three global partnerships for the newly launched platform: Singtel, Globe Telecom, and Airtel Africa. Singtel will deploy the platform for its field teams in Singapore, enhancing their productivity. Globe Telecom is integrating Xtelify's AI-powered platform to provide a more seamless and transparent experience for customers. Airtel Africa will use the platform across 14 countries, empowering their 150K-strong field team with real-time operational intelligence.
Gopal Vittal, Vice Chairman and MD of Bharti Airtel, stated that the launch of the platform is a pivotal moment in their history, taking their platforms to businesses in India and telcos worldwide. Ng Tian Chong, CEO of Singtel Singapore, aspires to serve customers with greater empathy, intelligence, and speed through the integration of Xtelify's AI-powered Case Management Platform. Carl Cruz, President and CEO of Globe Telecom, is collaborating with Airtel and Xtelify to build a new standard for service excellence and raise the bar for customer experience globally.
Airtel Africa is excited to have Xtelify as a core technology partner to deliver digital advancements and enrich the lives of millions across Africa. The platform is designed to help telcos reduce complexity, improve customer experience, lower churn, and raise ARPU (Average Revenue Per User).
[1] Xtelify's AI-powered software platform for telcos is designed to transform telecom operations by leveraging AI-driven insights, workforce automation, and customer experience management. [2] The platform supports a wide range of telecom-specific operational needs, including improving customer engagement, managing large-scale field teams, enabling secure and multi-channel customer service, and reducing workforce attrition. [3] The platform is integrated with Airtel Cloud, a sovereign, carrier-grade cloud infrastructure that offers secure, low-latency computing and data control within Indian borders. [4] Internationally, Xtelify is deployed with major telecom operators such as Singtel (Singapore) for field workforce management, Globe Telecom (Philippines) for customer service enhancement, and Airtel Africa across 14 countries for data analytics, workforce management, and fraud protection, serving over 150,000 field agents with real-time operational intelligence. [5] The platform is designed to help telcos reduce complexity, improve customer experience, lower churn, and raise ARPU.
- The AI-powered software platform launched by Xtelify, a subsidiary of Bharti Airtel, is disrupting the telecom industry by integrating AI-led insights, workforce automation, and customer experience management to transform global telecom operations.
- Beyond enhancing customer engagement and managing large-scale field teams, this platform offers secure and multi-channel customer service, ultimately aiming to lower workforce attrition and raise ARPU (Average Revenue Per User) in the competitive telecom business.
- The platform's integration with Airtel Cloud, a sovereign, carrier-grade cloud infrastructure, guarantees secure, low-latency computing and data control within Indian borders, further elevating its reliability and security.
