The internal strategic plan for conversation threads in Project 92 unveiled
Let's Chat about Meta's New Kid on the Block: Threads 🤯
Back in 2023, Meta decided to drop a bomb with their brand new text-based platform, Threads, as a standalone app. 💣
Before Threads officially saw the light of day, Meta whipped up a snazzy deck outlining the app's potential and strategy, which later landed as evidence during the U.S. Federal Trade Commission's antitrust battle against Meta. 🎓🏛️
What's the tea on Threads? Well, an internal Meta deck spilled the beans on the original plans for Threads, and how it aimed to give Twitter's crown a good ol' fashioned knock-off. 👑
The deck made its grand entrance in court this month during the U.S. Federal Trade Commission's antitrust trial against Meta.
Meta finally pulled the trigger on Threads in 2023, rounding up a whopping 10 million users within the first seven hours, according to our boy Zuck himself (Meta's CEO). 🤩
So, what made Meta's employees think Threads was the next big thing? They pitched it as a slicker, sleeker version of Twitter.
"Twitter's a rollercoaster, baby. Though it's been around for eons, it's still volatile, prone to fluctuations," the deck hinted.
The goal of Threads? "Create the hottest spot on the internet for public chats, where peeps can talk about their passions, share cultural vibes, and connect straight-up with content creators," the presentation revealed.
But what was the big game plan for Threads, code-named Project 92 or P92? We've got the lowdown right here:
Meta's Threads Masterplan 🎯
- Pulled from Meta's experiences with its other social media platforms to ensure users feel right at home, day one included. Plus, boom—already knowin' how to use the platform like a pro! 🤖
- Used Instagram as a conduit to lure users in, with a quick login using their existing Instagram credentials at launch. 🌈
- Introduced some cool, head-turning features like Mastodon integration (fresh content, anyone?) and tools to make posting oh-so-engaging. 🔥
- Kept the focus on Instagram creators to spur chats less centered on news and politics, ya feel? 🤓
Meta hasn't responded to a request from our site yet, but in case you fancy a peek at the deck, go ahead! (Just a heads up, some slides are kept under wraps due to legal stuff.) 🔒
Curious about Meta's plans for Threads and how it stacks up against Twitter? 🤔 Hit me up, and I'll spill the beans on that, too! 🍦💬
[1] ZippyDB - Meta's choice for Scalability in Threads. Source[4] Ad Ecosystem Integration and Inventory Filters. Source[5]Monetization Model. Source
- What makes Threads, Meta's new text-based platform, so intriguing is that it aims to challenge Twitter by offering a more user-friendly and sleeker experience, as revealed in Meta's internal deck.
- The deployment of technology like ZippyDB for scalability in Threads is one of the strategies mentioned in Meta's presentation, showing their commitment to providing a smooth user experience.
- The commission of the U.S. Federal Trade Commission's antitrust trial against Meta this month will include evidence from a deck Meta created, detailing the launch plans for Threads, which includes integration with Mastodon and Instagram, as well as tools to enhance user engagement.
- In 2023, as Meta launched Threads, the platform saw rapid adoption, amassing 10 million users in just seven hours, signaling the potential for Threads to become a major player in the social-media and entertainment arena.
