The significance of incorporating native product and checkout screens into your e-commerce application.
In the competitive world of e-commerce, providing a seamless and efficient shopping experience is crucial for retaining customers and boosting sales. A key factor in achieving this goal is the use of native product and checkout screens instead of webviews.
Native screens offer numerous advantages that can significantly improve the user experience and increase conversion rates. For instance, they load almost instantly and respond fluidly to user inputs, providing speed and responsiveness that webviews, which load web content inside the app, often lack. This speed and smooth navigation are key factors in retaining users and encouraging purchase completion.
Moreover, native screens are designed specifically for the platform (iOS or Android), allowing better use of device features, seamless animations, and intuitive layouts. This results in an optimized mobile UI that reduces abandonment during checkout.
Integration with device features such as push notifications, camera access for barcode scanning, and secure payment methods also enhances engagement and convenience. These features are difficult or less effective to implement inside webviews.
Native apps often support advanced features like one-tap checkout and persistent user sessions, which reduce the number of steps and friction points for buyers, directly increasing conversion rates.
While webview apps are cheaper and faster to build, they are best suited for simpler or content-based applications or converting an existing responsive website without needing complex native interaction. However, for e-commerce apps where the shopping and checkout experience is central, investing in native product and checkout screens is vital to maximize sales and customer satisfaction.
Enter Twinr, a service that simplifies the process of building native screens. Twinr provides pre-built components optimized for mobile behavior and conversion, making it possible to build native screens quickly. With Twinr, you can create high-converting product and checkout flows without writing code, thanks to its drag-and-drop native screen builder.
Twinr syncs directly with popular e-commerce platforms like Shopify, WooCommerce, or Magento, making it easy to integrate into your existing setup. Moreover, native checkout screens adapt to screen sizes, keyboard behavior, and network fluctuations, ensuring smooth functionality even on flaky mobile connections.
The benefits of native product and checkout screens are evident in various metrics. For example, they create smoother, faster, and more trustworthy experiences, as shown in bounce rates, cart completion, and returning users. Native screens also offer branded design and customized, elegant layouts that enhance the perceived product value.
In addition, native checkout screens reduce abandonment by offering auto-filled address fields, saved payment methods, and platform-specific payment options. They also support mobile-native behaviors like Apple Pay or Google autofill, features that webviews do not support.
These advantages contribute to a shopping flow that feels natural, reducing decision fatigue and increasing the chance of purchase completion. In fact, approximately 70% of carts in mobile commerce are abandoned, with the rate being even higher on mobile devices. The slowness, clunkiness, and untrustworthiness of mobile checkouts often stem from the use of WebView-based screens.
In conclusion, native product and checkout screens offer a superior user experience and higher conversion rates because they are faster, smoother, more integrated, and specifically optimized for mobile shopping. This makes them an invaluable asset for e-commerce apps aiming to provide a seamless shopping experience and boost sales.
Gaurav Parvadiya, the founder and CEO of Twinr, is a tech entrepreneur with a decade of experience and a passion for SaaS. He specializes in no-code development and drives innovation in the mobile app industry.
Technology plays a significant role in achieving a superior user experience and higher conversion rates in e-commerce apps. Native product and checkout screens, which leverage the power of unique device features and seamless animations, contribute to smoother, faster, and more trustworthy shopping experiences.
For e-commerce apps where providing a seamless shopping experience is crucial for retaining customers and boosting sales, investing in native screens is vital to maximize sales and customer satisfaction, thanks to their optimized mobile UI, advanced features, and reduced abandonment rates.
