The virtual world platform, The Sandbox, sets a new record with its biggest LAND sale yet through GBM Auctions.
In an exciting turn of events, The Sandbox, the immersive metaverse platform where users can play, create, and monetize unique experiences alongside their favourite brands and celebrities, is hosting the largest LAND auction to date. This event, scheduled from 15th to 22nd July 2025, offers a total of 110 virtual land parcels, including 80 regular LANDs, 26 premium LANDs, and four exclusive estate plots.
The auction will also feature 220 branded avatars from 22 intellectual property (IP) brands, making it the most IP-diverse LAND sale in The Sandbox's history. Notably, this is the first time The Sandbox is leading with auctions before its own platform’s public sale, signalling a strategic shift in asset distribution.
Powering this monumental event is GBM Auctions’ Win-Win auction protocol, a significant departure from traditional NFT sales. Unlike conventional methods that often favour speed or capital through mechanisms like first-come-first-served drops or gas wars, GBM’s Win-Win model ensures that every participant is rewarded, not just the final buyer.
The Win-Win protocol operates through incentivised bidding. When a participant is outbid, they receive a refund of their bid plus a small incentive reward. This mechanism encourages broader engagement in the auction process, as it ensures that even unsuccessful bidders are compensated for their participation.
The model also fosters genuine price discovery, as participants are more likely to bid their true valuation of the asset rather than simply trying to “win at all costs”. Furthermore, it creates a gamified, community-oriented auction environment, making it more attractive for a wide range of users to participate.
All transactions and auction mechanics are handled on-chain, ensuring transparency and fairness throughout the process. GBM Auctions has already powered over $200M in volume and distributed more than $6M in rewards to date.
To view and participate in the auctions, users can visit: https://sandbox.gbm.auction. It's important to note that the estates included in this drop are exclusively available via GBM and are inaccessible through any other marketplace or channel.
The Sandbox and GBM Auctions have joined forces to make this auction a reality. The X Space, co-hosted by The Sandbox and GBM, took place on July 14th, 2025, and a recording of the event can be accessed via a provided link.
With avatars and LANDs from more than 20 brands, this auction is one of the most multi-dimensional and IP-rich activations to date. The Sandbox is set to democratize access to virtual real estate and foster a more inclusive and dynamic metaverse economy through this innovative approach.
- The Sandbox metaverse platform, where users can invest in unique gaming experiences and real-estate, is hosting the largest LAND auction to date from 15th to 22nd July 2025.
- This auction, powering on Web3 technology, will offer 110 virtual land parcels, including 80 regular LANDs, 26 premium LANDs, and four exclusive estate plots.
- The auction will also feature 220 branded avatars from 22 intellectual property (IP) brands, making it the most IP-diverse LAND sale in The Sandbox's history.
- Powering this event is GBM Auctions’ Win-Win auction protocol, a significant departure from traditional NFT sales that encourages broader engagement and rewards every participant.
- The Win-Win protocol operates through incentivised bidding, where participants receive a refund of their bid plus a small incentive reward when outbid.
- This auction is also significant in sports and sports-betting as it offers a chance to invest in metaverse real-estate tied to various brands, including those in data-and-cloud-computing, technology, artificial-intelligence, and even sports-related IPs.
- All transactions and auction mechanics are handled on-chain, ensuring transparency and fairness. To view and participate in the auctions, users can visit: https://sandbox.gbm.auction.
