TMC and Primecast unveil BEAMY, marking a significant advancement in streaming innovation
In the heart of FOMEX 2025, the groundbreaking holographic platform, Beamy, made its grand debut. Developed by TMC and Primecast, Beamy is a fusion of holographic projection technology and interactive digital content, redefining the way media interacts with its audience.
Beamy's unique selling point lies in its ability to transform digital content into vibrant, three-dimensional visuals, offering an immersive experience that transcends traditional screens and flat media. This innovative technology significantly enhances viewer engagement, making it ideal for live events, digital signage, and immersive exhibitions.
At the event, attendees were given the opportunity to experience Beamy firsthand through live demonstrations. The seamless integration of Beamy into various media applications was evident, showcasing its potential across multiple industries.
Isam Ayad, Founder of TMC, reaffirmed his vision of a future where media transcends conventional limits with Beamy. Bilal Hamran, CEO of Primecast, echoed this sentiment, emphasising Beamy as a reimagining of how media interacts with its audience.
Beamy is designed for interactivity and is primed for enterprise and high-value meetings, remote collaboration, and video conferencing enhancement. By enabling users to see lifelike 3D representations of their colleagues, it improves memory recall, focus, and communication efficiency compared to conventional video chats. The platform integrates with popular business meeting software such as Zoom Rooms, Google Meet, Microsoft Teams, and Webex, aiming to upgrade traditional video calls to hyper-realistic, immersive experiences.
The technology's unique visual and audio immersion has potential to transform digital transformation efforts across various sectors by breaking traditional perspective limits and enabling more natural, multidimensional interactions. Beyond enterprise meetings, this technology could revolutionise telehealth consultations, education and training, customer service, virtual events, and entertainment by offering unprecedented realism in remote engagements.
Beamy's hardware and software development sets it apart from traditional media platforms. A 65-inch 8K light field display provides rich visual depth, while a six-camera array captures users from multiple angles to stitch perspectives in real time. Adaptive lighting and spatial audio create a natural in-room feel, and AI volumetric video modeling (Gemini AI) is used to render real-time 3D holograms from multi-angle inputs.
While the initial rollout is positioned at the premium enterprise market with a $24,999 price point, ongoing improvements and partnerships (e.g., with HP for hardware) could drive broader accessibility and integration into mainstream communication tools. With its promising future applications and commitment to innovation, Beamy is set to significantly upgrade virtual interactions in business environments and beyond.
Beamy's integration with advanced technologies such as artificial-intelligence and gadgets like 8K light field displays revolutionizes the way media interacts with its audience, offering an unprecedented immersive experience. This technology, beyond enhancing business meetings, has the potential to transform various sectors like telehealth, education, customer service, virtual events, and entertainment by leveraging artificial-intelligence for hyper-realistic, multidimensional interactions.
