Trump-linked Corporation Steps into Bitcoin (BTC) Treasury Competition, Secures $50 Million Funding Round
Thumzup Media Corporation Shifts Focus to Digital Asset Treasury
Thumzup Media Corporation, an advertising and social media company, has announced a strategic expansion into the digital asset treasury space. The expansion is backed by a recent $50 million capital raise completed in August 2025 [1][2][4].
In a transformative step for the company, Thumzup is shifting its focus from ad technology to a crypto-focused treasury business aimed at long-term financial resilience and shareholder value creation [3]. The goal is to capitalize on the increasing institutionalization of cryptocurrencies and blockchain technologies by scaling mining capabilities and diversifying its digital asset holdings [1][2].
The expansion involves building a scalable, energy-efficient cryptocurrency mining infrastructure and growing a diversified portfolio of major cryptocurrencies like Bitcoin, Ethereum, and Dogecoin through its Digital Asset Treasury (DAT) strategy [1][2][4].
Thumzup has already taken steps towards this goal, with a recent acquisition of Dogehash Technologies, a leading Dogecoin and Litecoin mining firm. This acquisition will be an all-stock transaction, with Dogehash shareholders receiving 30.7 million shares of Thumzup. After closing, expected in Q4 2025, the combined entity will trade on Nasdaq under the ticker "XDOG" [3].
The strategic shift has garnered high-profile interest, including Donald Trump Jr., who owns around 350,000 shares, highlighting increasing market attention [3]. Thumzup is positioning itself as a leader in digital asset mining and treasury management, focusing on durable and revenue-generating crypto assets [5].
Other companies are also investing heavily in cryptocurrencies. Trump Media & Technology Group, for instance, is currently in the 7th spot on the BitcoinTreasuries leaderboard, holding 15,000 bitcoins, valued at around $1.83 billion [6]. CleanSpark Inc. holds 12,703 BTC, worth around $1.55 billion, and Metaplanet holds 18,113 BTC, roughly priced at $2.21B [7].
World Liberty Financial, a DeFi firm co-founded by the Trump family, has a market capitalization of over $2.1 billion, with their stablecoin (USD1) being the fifth-largest stablecoin on CoinMarketCap [8]. The speculative Trump meme coin, which launched in January 2025, has a $1.91 billion market cap [9].
Thumzup's speculative Trump meme coin is currently trading at around $9.50 [10]. The company's move to invest in cryptocurrencies is a testament to the growing acceptance and potential of these digital assets in the financial world.
[1] Thumzup Media Corporation Press Release, "Thumzup Media Corporation Announces Strategic Expansion into Digital Asset Treasury", August 2025 [2] CoinDesk, "Thumzup Media Corporation to Invest Heavily in Cryptocurrency Mining and Blockchain Investments", August 2025 [3] Bloomberg, "Thumzup Media Corporation Acquires Dogehash Technologies", October 2025 [4] Yahoo Finance, "Thumzup Media Corporation Completes $50 Million Capital Raise for Cryptocurrency Investments", August 2025 [5] Fortune, "Thumzup Media Corporation Positions Itself as a Leader in Digital Asset Mining and Treasury Management", September 2025 [6] BitcoinTreasuries, "Leaderboard", Accessed October 2025 [7] CoinMarketCap, "CleanSpark Inc.", Accessed October 2025 [8] CoinMarketCap, "World Liberty Financial", Accessed October 2025 [9] CoinMarketCap, "Trump Meme Coin", Accessed October 2025 [10] CoinGecko, "Trump Meme Coin Price", Accessed October 2025
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