Tubi Unveils Innovative Advertising Formats with User Engagement in Focus
NEW YORK – Tubi, Fox's ad-supported streaming platform, made waves at the IAB NewFronts with their innovative product launches and tech partnerships, catering to an array of industries including CPG, Tech, Auto, and more.
Jeff Lucas, Tubi's CRO, emphasized their commitment to delivering ad solutions that cater to diverse brands, stating, "As Tubi moves from emerging to essential, we are focused on providing ad solutions that meet the needs of brands across industries."
The groundbreaking products shown at the NewFronts included:
- Tubi Wrappers: Allowing studios to promote upcoming theatrical releases with high visibility on Tubi's homepage through animated backgrounds, trailers, and branded UI elements.
- Carousel Ads: Designed to create immersive virtual showrooms or product showcases on Tubi's homepage, featuring custom videos, images, and CTAs.
- New Pause Ad Formats: Featuring sound-off, looping video backgrounds for added creative possibilities.
- Tubi Moments: Enhancing Tubi's content library, with scenes tagged for scene-level targeting based on tone, sentiment, and visual cues.
- Tubi Storefronts: Additional commerce-centric shopfronts within the Tubi Shop, driven by Shopsense AI, allowing businesses to set up a storefront in minutes.
- Tubi Prime: Offering guaranteed ad placements within popular, brand-safe content on Tubi, ideal for Upfront deals.
Tubi also announced new and expanded ad tech partnerships with Amazon, Moloco, and Kochava for Identity, Performance, and measurement solutions, respectively. Moreover, tailored solutions have been developed for specific industries, including automotive, real-time incremental reach measurement, e-commerce, pharma, finance, and QSR.
What's more, Tubi unveiled the simplicity of their self-serve ad format, powered by Universal Ads, making it accessible for businesses of any size. In the past year, Tubi has integrated with platforms such as FreeWheel, AudienceXpress, and FOX's AdRise, and introduced ad products like Tubi Selects, Tubi Takeovers, Timeouts, and Tubi360.
So there you have it — Tubi's latest game-changing announcements and partnerships, designed to revolutionize the way brands connect with viewers on their platform.
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- Tubi's CRO, Jeff Lucas, highlighted their focus on delivering ad solutions that cater to various industries, stating, "As Tubi moves from emerging to essential, we are focused on providing ad solutions that meet the needs of brands across industries."
- One of the groundbreaking products showcased at the NewFronts was Tubi Wrappers, allowing studios to promote upcoming theatrical releases with high visibility on Tubi's homepage through animated backgrounds, trailers, and branded UI elements.
- Tubi also announced new and expanded ad tech partnerships with Amazon, Moloco, and Kochava for Identity, Performance, and measurement solutions, respectively.
- The self-serve ad format on Tubi, powered by Universal Ads, has been simplified, making it accessible for businesses of any size.
