U.S. Growth on the Horizon for Good-Loop Following $6.1 Million Capital Injection
Good-Loop Expands Globally, Raising Funds for Charities
Good-Loop, a London-based ad-tech platform, has been making waves in the advertising industry with its unique approach to sustainability and charitable giving. Founded in 2016 by Amy Williams (CEO) and Daniel Winterstein (CTO), the platform has grown significantly over the years, expanding its operations to Edinburgh, London, New York, and Chicago.
Good-Loop's mission is to revolutionize the advertising sector by automatically triggering micro-payments to charity with every programmatic media buy. This ethical approach to advertising has attracted big-name clients such as Levi's, Bose, H&M, and Unilever.
The platform's growth has been supported by its association with You & Mr Jones Media, a technology holding company that has raised over $460 million between 2019 and 2021. This capital inflow has provided Good-Loop with the necessary funds and infrastructure to scale globally.
In June 2020, Good-Loop announced its launch in the U.S., marking a significant step in its international expansion. Since then, the platform has been running campaigns across 18 international markets. As of now, Good-Loop has raised a total of $8.2 million in funding since its inception in 2016, with a recent $6.1 million investment supporting its expansion.
Good-Loop's commitment to charitable giving is evident in its support for organisations like Save the Children, WaterAid, and Great Ormond Street Hospital. To date, the platform has raised $5 million for charities, aligning itself with a purpose-driven advertising strategy that resonates with brands focused on sustainability and ethical practices.
As Good-Loop continues to grow and expand, it remains dedicated to its mission of combining ad spend with charitable giving, offering a unique and impactful solution in the advertising industry.
The association with You & Mr Jones Media, a technology holding company that has raised over $460 million between 2019 and 2021, has provided Good-Loop with the necessary funds and infrastructure to scale its business globally. Good-Loop's unique approach to advertising, which automatically triggers micro-payments to charity with every programmatic media buy, has attracted big-name clients in the technology sector such as Levi's and Unilever, showing potential for growth in this field.
