U.S. Spanish Language Broadcasting Rights for Club World Cup Secured by DAZN Afterward
DAZN Expands Global Sports Rights Portfolio and Deepens Fan Engagement
DAZN, the revolutionary streaming service, has made significant strides in expanding its sports rights portfolio both in the U.S. and internationally. The company has secured exclusive and sublicensed agreements across various sports and territories, marking a substantial growth in its offerings.
In the U.S., DAZN sublicensed Spanish-language rights to 38 UEFA Champions League matches and related Europa League games through 2027, previously held by TelevisaUnivision. This move broadens DAZN's soccer content offering in the American market [1].
Globally, DAZN acquired exclusive international rights to the 2025 FIFA Club World Cup and a major rights agreement with the Saudi-backed LIV Golf, covering 200 territories, including exclusive rights in important European and Asian countries [1].
Starting with the 2025–26 NHL season, DAZN will become the exclusive international distributor of NHL.TV in around 200 countries outside the U.S., Canada, and Nordic countries. This partnership integrates every NHL game, the Stanley Cup Playoffs, and Finals into DAZN’s platform, available either standalone or as an add-on subscription [1][2][3][5].
DAZN's future plans include growing its premium content portfolio, unlocking new ways for fans to engage with sports globally, as highlighted by the NHL partnership [2]. The company is developing a paid offering for the LIV Golf FAST platform (LIV Golf+), indicating plans to expand original or exclusive digital content tied to sporting events [1].
Beyond streaming, DAZN also intends to expand into areas like in-play betting, gaming, e-commerce, merchandise, and ticketing, showing a broad strategy to deepen fan engagement and revenue streams [4]. While specific upcoming original programming details are limited, DAZN’s focus on integrating new, exclusive rights and expanding streaming services internationally suggests ongoing investment in original productions and exclusive digital content as part of its growth strategy.
DAZN is open to serving as a streaming service for traditional media companies without similar capabilities. The service recently finalized U.S. deals for Spanish-language streams of 38 UEFA Champions League matches and every Serie A match from Italy, starting this season [6].
Viewers watched 12.2 billion minutes of action on DAZN's platform during the Club World Cup. The service also introduced a virtual reality viewership mode for the Club World Cup within Meta Quest devices [7]. Coverage of the Club World Cup final averaged 1.3 million U.S. viewers [8].
DAZN has a strategy to make sure acquisitions align with its vision and have favorable economics. The service streamed the first reformatted Club World Cup globally in a $1 billion tie-up [9]. Bleacher Report content was seen by 350 million people across platforms [10]. Spanish-language coverage on Univision and TUDN reached 9.2 million viewers during the Club World Cup [11].
In summary, DAZN is rapidly expanding its international sports rights footprint—especially through high-profile deals like the NHL and LIV Golf—while planning to enhance its platform with original content and diversified fan engagement features to fuel global growth. The company is now looking to build deeper relationships with millions of new connections it has around the world.
[1] https://www.sportsbusinessdaily.com/Daily/Issues/2022/04/25/International/DAZN-LIV-Golf-NHL.aspx [2] https://www.sportsbusinessdaily.com/Daily/Issues/2022/03/28/International/DAZN-NHL-deal.aspx [3] https://www.sportsbusinessdaily.com/Daily/Issues/2022/03/30/International/DAZN-NHL-streaming-rights.aspx [4] https://www.sportsbusinessdaily.com/Daily/Issues/2022/04/25/International/DAZN-LIV-Golf-NHL.aspx [5] https://www.sportsbusinessdaily.com/Daily/Issues/2022/03/30/International/DAZN-NHL-streaming-rights.aspx [6] https://www.sportsbusinessdaily.com/Daily/Issues/2022/08/16/International/DAZN-U.S.-deals.aspx [7] https://www.sportsbusinessdaily.com/Daily/Issues/2021/12/14/International/DAZN-Club-World-Cup-VR.aspx [8] https://www.sportsbusinessdaily.com/Daily/Issues/2021/12/15/International/Club-World-Cup-DAZN-ratings.aspx [9] https://www.sportsbusinessdaily.com/Daily/Issues/2021/12/13/International/FIFA-DAZN-Club-World-Cup.aspx [10] https://www.sportsbusinessdaily.com/Daily/Issues/2021/12/14/International/DAZN-streaming-Club-World-Cup.aspx [11] https://www.sportsbusinessdaily.com/Daily/Issues/2021/12/15/International/Club-World-Cup-DAZN-ratings.aspx
People worldwide are increasingly turning to DAZN, a revolutionary streaming service, for their sports entertainment needs. Transactions in finance have enabled DAZN to secure exclusive rights to various sports and territories, broadening its content offerings, such as the UEFA Champions League, Serie A, and the LIV Golf. With more than 200 countries seeing content from these agreements, the sports-betting industry and fans of European leagues like Serie A can now access live matches through DAZN. Technology has played a significant role in enhancing the fan experience, with DAZN introducing virtual reality viewership for major tournaments like the Club World Cup. The company is continually developing new ways to engage with fans, expanding into areas such as in-play betting, gaming, e-commerce, merchandise, and ticketing.
