UK's Leading Influencer Marketing Platforms and Key Consideration Points for Selection

Top Influencer Marketing Platforms in the UK for Brands of All Sizes

Influencer marketing continues to be a significant strategy in digital marketing in the United Kingdom, and several platforms have emerged as the best options for brands looking to tap into this powerful marketing channel. Here is an overview of some of the top platforms suitable for small, medium, and large brands.

1. JoinBrands

JoinBrands is ideal for brands looking to scale their TikTok and micro-influencer campaigns. With a network of over 25,000 creators focused on user-generated content (UGC), JoinBrands offers 100% content licensing rights to brands and strong customer support. This makes it a great choice for brands wanting efficient access to TikTok creators and influencer-generated content. 1

2. Modash

Modash is an influencer discovery platform suitable for brands of all sizes. Featuring AI-powered influencer discovery and bulk outreach tools, Modash saves time and offers a robust set of tools designed to help find, analyze, and track UK creators across Instagram, TikTok, and YouTube. 2

3. Find Your Influencer (FYI)

FYI is a boutique agency offering fully managed influencer campaigns with a UK-centric network of over 100,000 influencers. This platform is best for brands wanting a personal, hands-off agency experience with access to both UK and global influencers. Pricing is undisclosed but includes a free campaign consultation. 3

4. Larger Platforms to Consider

For medium to large brands, several comprehensive platforms offer more extensive campaign management capabilities. Sprout Social, for example, excels at unified influencer campaign management along with cross-channel social media insights. Upfluence is e-commerce focused, with Shopify integration and performance tracking ideal for affiliate programs. GRIN is best for brands running high-volume influencer campaigns with advanced creator workflow and analytics. LTK focuses on retail and shoppable influencer commerce, while Pearpop enables fast, pay-for-performance influencer collaborations. 5

5. TAKUMI

TAKUMI is a platform best for small to medium-sized brands, offering services for influencer discovery, campaign management, content creation, and performance analytics. TAKUMI's platform is exceptional for influencer marketing, offering more than agency and influencer SaaS capabilities. TAKUMI's stringent vetting process, supplemented by human assessment, ensures exclusivity, with only 7% of applicants accepted onto the TAKUMI platform. 6

6. Influencer Marketing AI

Influencer Marketing AI is a platform best for brands prioritizing attribution, local creator vetting, and seamless scaling across Instagram, TikTok, and YouTube. This platform offers built-in tools for structuring deliverables, auto-generating influencer briefs, assigning content tasks with deadlines, and reviewing uploads in-platform. It also offers live tracking of conversions, clicks, and attributed revenue, making it easier to justify campaign spend to internal stakeholders. 7

7. Vuelio

Vuelio is a cloud-based platform that aids PR and communication professionals in managing relationships with journalists, influencers, and stakeholders. Vuelio's unique database enables personalized control over contact details, making it an excellent choice for brands looking to build and maintain strong relationships with key influencers. 8

8. TRIBE

TRIBE is a branded content platform that facilitates connections between international brands and a network of over 70,000 skilled and diverse influencers. TRIBE's BrandMatch AI, a proprietary artificial intelligence score, enhances and scales campaign effectiveness. TRIBE's platform offers access to over a million journalists and influencers globally. 9

9. Traackr

Traackr is a comprehensive cloud-based influencer marketing platform best for midsize businesses, enterprises, and agencies. IZEA is another platform best for medium to large brands, offering brands software and services to collaborate seamlessly with top influencers and creators. 10

Each of these platforms offers unique strengths and cater to varying brand needs. Small brands may find cost-effective, scalable access with great discovery and ease of use in platforms like JoinBrands and Modash. Medium to large brands, on the other hand, may find boutique agencies like FYI or platforms offering more comprehensive campaign management like Sprout Social, GRIN, and Upfluence more suitable depending on campaign scale and needs. 12

Summary Table

|Platform |Best For |Key Features | |------------------|---------------------------------|----------------------------------------------| |JoinBrands |TikTok & micro-influencer UGC |25K creators, content ownership, responsive support | |Modash |Scaling influencer campaigns, eComm |AI-powered discovery, bulk outreach, Shopify integration | |Find Your Influencer (FYI) |UK boutique agency approach |100K+ UK influencers, managed campaigns, amplification | |Sprout Social |Cross-channel influencer management|Unified social + influencer campaign lifecycle | |Upfluence |E-commerce & affiliate marketing |Shopify integration, conversion tracking | |GRIN |High-volume influencer workflows |End-to-end creator management and analytics | |LTK |Retail & shoppable commerce |Large retailer network, creator monetization | |Pearpop |Performance-based collaborations |Real-time creator matching, pay-for-performance | |TAKUMI |Small-medium brands |Influencer discovery, campaign management, content creation, analytics | |Influencer Marketing AI|Attribution, local creator vetting, seamless scaling|Built-in tools for deliverables, briefs, deadlines, and in-platform review | |Vuelio |PR & communication professionals |Personalized control over contact details, journalism access | |TRIBE |International brands |BrandMatch AI, access to over a million journalists and influencers | |Traackr |Midsize businesses, enterprises, agencies|Comprehensive influencer marketing platform | |IZEA |Medium to large brands |Software and services for influencer collaboration |

UK's Leading Influencer Marketing Platforms and Key Consideration Points for Selection