Unauthorized data breach: Adidas consumers encounter spam and potentially fraudulent emails
Adidas Warns of Data Leak Involving Customer Support Contacts
Berlin - Adidas has reported a data breach, potentially impacting customers who have previously contacted the company's customer service. The breach, announced late in May 2025, was through a third-party service provider, rather than Adidas's own systems.
Customers affected by the incident are advised to remain vigilant. Following a data breach, individuals may encounter spam emails, phishing attempts, or fraudulent calls, either directly from the attackers or cybercriminals purchasing the stolen data.
The compromised data includes contact information, but no passwords, credit card details, or payment-related information were exposed. The breach was facilitated through an unidentified service provider contracted by Adidas's customer service.
As of yet, Adidas has not disclosed the scale of the data leak. All potentially affected customers will be informed, along with relevant data protection and security authorities.
Anyone who has interacted with Adidas customer service in the past should approach any messages or contact attempts that claim to be from Adidas or have a sports connection with caution. In general, it is advisable never to disclose sensitive information like payment data or passwords over the phone, messengers, or email.
With third-party vendor security becoming an area of growing concern, as companies often share data with multiple external providers, the Adidas breach underscores the risks involved.
Affected individuals should be suspicious of phishing emails or calls purportedly from Adidas or its representatives, especially those asking for payment or login credentials. Verifying such communications directly via official contact details on Adidas's website is encouraged. Additionally, monitoring email and online accounts linked to Adidas for unusual activity is recommended. Updating passwords on Adidas accounts or related ones, while not directly compromised in this incident, could serve as a precautionary measure. Adidas continues to provide updates on the breach and protective measures through official communications.
- In light of the Adidas data breach, it's crucial for customers who have interacted with their customer service to be aware of potential phishing emails, calls, or attempts asking for sensitive information, as these may stem from the attackers or cybercriminals purchasing the stolen data.
- The growing concern over third-party vendor security is highlighted by the Adidas breach, where the compromised data included contact information, emphasizing the risks involved when sharing data with multiple external providers.
