Unveiled: Virtual Fitting Room Technology Introduced by Fytted
In the ever-evolving world of retail, a new innovation is making waves - the virtual fitting room. Fytted, an AI-driven body measuring platform, has introduced this cutting-edge technology to enhance the online shopping experience.
According to Fytted's CEO, Greg Auerbach, the mobile app combines the benefits of online and in-person try-on shopping, allowing users to browse, try on, check out, and find their perfect fit all in one place. The app also offers a preview feature, enabling customers to visualize how clothes will look on them before making a purchase.
The tool, as stated by Fytted's CCO, Olivia Dicopoulos, is designed to find the precise fit for shoppers, aiming to eliminate common return reasons such as sizing errors, color mismatches, and unmet expectations.
The effectiveness of virtual try-on technology is not limited to Fytted. Walmart's acquisition of Zeekit, a virtual try-on technology provider, indicates an increasing interest in this technology among retail giants.
Reports suggest that virtual try-on technology can yield positive results for retailers. By reducing return rates by up to 30-40% and increasing sales significantly, these technologies are proving to be a strategic advantage for retailers investing in e-commerce innovation.
Key benefits include return reduction, sales and conversion increase, customer engagement and loyalty, operational efficiency and sustainability, and improved shopping experience.
Brands using virtual try-on technology, such as Perfect Corp., have reported a spike in sales by 2.5 times. Fytted claims to have reduced returns by over 40%. The virtual fitting room guides shoppers towards items that fit their colour season, body shape, personal style, and more.
The Narvar report released in August highlights the problem of returns in retail as a multibillion-dollar issue. According to a report, 38% of respondents believe that virtual fitting rooms and virtual try-ons are the best way to bridge the gap between digital and physical retail.
The virtual fitting room technology is not exclusive to Fytted. Other companies have also invested in this technology, aiming to provide a more seamless and enjoyable online shopping experience. In May 2021, Walmart announced its acquisition of Zeekit, which could provide the retail giant with insights into customers' clothing preferences.
In conclusion, virtual fitting room technologies are becoming essential tools in modern retail, driving customer satisfaction, sales growth, and significant reductions in return rates. As retailers continue to innovate and adapt to the digital age, these technologies are set to play a crucial role in shaping the future of online shopping.
[1] Virtual Fitting Room Technologies: A New Frontier in Retail [2] The Impact of Virtual Try-On Technology on Retail [3] Virtual Fitting Rooms: The Future of Online Shopping [4] Virtual Fitting Rooms: Reducing Returns and Boosting Sales [5] The Environmental Impact of Virtual Fitting Rooms
- The AI-driven Fytted platform, pioneering virtual fitting room technology, aims to revolutionize the e-commerce industry by bridging the gap between online and in-person shopping.
- In an effort to streamline the online shopping experience, brands such as Perfect Corp. and Zeekit have experienced surge in sales due to the implementation of virtual try-on technology.
- Retail titans like Walmart have shown interest in virtual fitting room technologies, with the acquisition of Zeekit, signaling a potential shift in the future of retail.
- Targeting common problems like sizing errors, color mismatches, and unmet expectations, virtual fitting rooms promise a more personalized shopping experience for consumers, accompanied by reduced return rates and increased sales.
- sustainability, improved shopping experience, operational efficiency, and a potential reduction in environmental waste are additional benefits that retailers stand to gain from the implementation of virtual fitting room technologies.
- As technological innovations continue to intertwine with retail, virtual fitting rooms are becoming a strategic investment for brands aiming to stay competitive in the digital age, prioritizing customer satisfaction and sales growth.
