Unveiling Motorola's Moto E in a One-of-a-Kind Reveal Event, Unlike Any Other Before
Motorola has made a splash in the tech world with its latest launch - the Moto E smartphone. But it's not just the phone that's turning heads; it's the way Motorola chose to announce it.
On Wednesday, Motorola opted for a "press conference in a box" to unveil the new Moto E. This innovative approach was designed to be both cost-effective and convenient for the media, putting the audience at the center.
The boxes, delivered to mobile press around the globe, included a 3-D model of a press conference, complete with a cutout of Motorola's president and COO, Rick Osterloh. This unique method of announcement aimed to solve the pain point of having to go to numerous press conferences and running around at one of the industry's biggest trade shows.
The press conference in a box was an alternative to holding a big press conference in New York or at Mobile World Congress next week. Motorola's idea behind this virtual event was to make the experience more accessible and less overwhelming for everyone involved.
The new Moto E smartphone boasts a 4.5-inch display, a quad-core processor, and a battery capable of running all day on a single charge. It's Motorola's most affordable smartphone, with the LTE version priced at $149, and the 3G model at $119.
According to Motorola, the press conference in a box might generate more press for the phone and better press due to its unique presentation. Samson, a spokesperson for Motorola, believes that this approach could put journalists in a happier, more positive state, which could positively impact their reaction to the product.
The Moto E is now available for sale. Along with the standard features, the phone comes with Motorola's Active Display feature, which shows you your notifications as you're pulling your phone out of your pocket. There's also extra software that allows you to launch the phone's camera by just flicking your wrist.
While it's unclear how the "press conference in a box" approach has impacted the Moto E's media coverage and sales, it's safe to say that Motorola is pushing the boundaries of traditional tech launches. Whether this trend catches on remains to be seen, but one thing is certain - the tech world is always eager for the next big thing.
