Unveiling the Processes: Initiating a Video Projection Artwork Exploration
In a recent appearance at Prolight + Sound, media art collective URBANSCREEN demonstrated their unique and captivating projection technology. This annual trade fair, known for showcasing music and technology trends, provided a platform for URBANSCREEN to showcase their work and connect with industry professionals.
URBANSCREEN's attendance at Prolight + Sound may have contributed to their ongoing development and innovation in the field of media art. The collective typically uses advanced projection mapping technology to transform architectural surfaces, such as building facades, into dynamic 3D canvases. The process involves creating detailed 3D models of the projection surfaces, designing digital animations tailored to the geometry of the structures, using high-lumen projectors to cast the visuals precisely onto the surfaces, and employing specialized software for mapping and synchronizing the projections with sound and other elements.
This results in immersive, large-scale 3D projection art events that visually interact with the environment to transform urban spaces. The art form created by URBANSCREEN uses the latest projection technology to produce startling effects such as houses that seem to move with the wind or collapse in on themselves.
The project creative director, Thorsten Bauer, states that the art form developed by URBANSCREEN is not factual like a film or museum, but rather communicates through poetic images. This approach allows for a more immersive and engaging experience for audiences, making URBANSCREEN's work a standout at events like Prolight + Sound.
URBANSCREEN's participation in Prolight + Sound may have involved demonstrations of their unique projection technology, offering attendees a chance to see the latest industry trends in action. The Vimeo video platform may have hosted a video showcasing URBANSCREEN's work at Prolight + Sound, providing a glimpse into the collective's innovative approach to projection art.
Prolight + Sound is a significant event for media artists and technology enthusiasts, offering opportunities for collaboration and connection with potential clients or investors. URBANSCREEN's continued engagement with the industry through events like Prolight + Sound indicates their commitment to pushing the boundaries of projection art and exploring new possibilities for this captivating medium.
URBANSCREEN's unique projection technology, a key element in their immersive 3D art events, was showcased during their attendance at Prolight + Sound, a platform known for advancing music and technology trends. The latest advancements in this technology allowed for startling effects such as moving houses or collapsing structures, contributing to URBANSCREEN's standing as a standout in the field of media art.
